Refer to the \"Evaluating Data Quality\" learning activity. Imagine that you are
ID: 426011 • Letter: R
Question
Refer to the "Evaluating Data Quality" learning activity.
Imagine that you are a marketing specialist at a media company. Over the past few years, you have been researching how TV viewers use mobile phones and other devices while watching TV. You want to find out as much as you can about what other researchers, experts, and commentators say about trends in this area as you prepare a strategy brief for your executive team. Specifically, you want to know how TV viewers use mobile phones, tablets, and other mobile devices while watching sports events. You have collected a variety of information, and now you want to evaluate the strength of these sources in terms of relevance and expertise for your research problem.
Select three sources of research from the provided list that you would use in preparing a strategy for your team.
White paper about TV
Article about Twitter
Scholarly journal article
A newspaper article
A blog post
A book
Wall Street Journal article
A Wikipedia post
A journal article
White paper
Discuss in 525 to 700 words the pros and cons of each source, as well as why the three selected sources of research are the best three to use to develop your strategy
Explanation / Answer
I have selected these three sources:
1. More extensive data: Wikipedia can give relatively every sort of data you must search for. The wiki pages comprise of data on various points
2. Convenience: It is anything but difficult to discover the data you're searching for inside minutes. You can likewise effectively find out about new things you have never heard.
3. Client coordinated effort: Users in various parts of the world can open a similar report in the meantime making a joint effort of shared information considerably less demanding.
4. Altered by various individuals: Anyone enrolled to Wikipedia can alter data distributed in wiki pages. Measures must be taken to guarantee just those signed in can have the capacity to alter the reports and they have the privilege of access.
5. Control of data: Each alter or refresh of wiki data is recorded in the wiki programming. On the off chance that wrong data is altered, the product can without much of a stretch return the progressions to the past adaptation.
Cons:
1. Absence of privacy: Some private data can get to the wrong people since anyone can alter the data in Wikipedia. This makes it hard to control client get to rights.
2. Disorder of data: Due to the adaptable idea of wiki structure, data distributed can be confused.
3. Spamming of substance: When everybody is left to alter wiki archives, it opens an escape clause for vandalism and spamming of data being distributed. Measures ought to be taken to guarantee just the individuals who are signed on can alter the wiki pages and furthermore lessen vandalism through computerized spam bots. There is additionally wrong data being distributed when a few editors commit an error while altering the Wikipedia.
4. Dependable of data: Some of the disliked points will have less reliable data since they're just altered by few individuals.
5. Not utilized for scholarly purposes: The wiki pages can't be utilized as an asset for scholastic research. Understudies are forgo utilizing the assets for scholastic purposes.
pro over TV:
Irregular access, you can without much of a stretch figure out which substance to devour in which arrange.
Daily paper generation is less expensive than TV creation
No electronic constraint (no radio recurrence or TV channel required)
Top to bottom data. As the peruse can pick to what extent he needs to take a gander at a page, you can make the substance rather mind boggling. If you need to clarify how National Health System functions, this is less demanding in a daily paper article with extra data encloses than a 15-minute TV appear.
Trust value: Something which is printed, remains printed. It can't be modified or erased later.
General cons:
Speed: Even if the articles are composed, it takes no less than 12 hours to get the stuff altered, layout, printed and conveyed.
Absence of configuration flexibility: A daily paper can just transmit composed content and printed images, no solid, no video.
Absence of decision. There might be a few a huge number of various daily papers on the world. Be that as it may, in your general vicinity you will be unable to gain admittance to more than four or five of them. What's more, the more daily papers you get, the more you need to pay.
Value: A great national daily paper may cost you a few hundred dollars for every year. This is very costly contrasted with a TV set or a modest PC.
pros:
1: You can grasp them: which appears to be remunerating. It's unmistakable and is genuine. You can vacillate the pages over your thumb and make a little breeze. It's soothing along these lines since we've been holding books for a very long time.
2: It's more beneficial to peruse a genuine book as opposed to stressing your eyes on a screen. Studies have even demonstrated this.
3: Batteries not required. Nor power truly. You can simply read your book since you have at any rate candlelight. On the off chance that the power goes out or an EMP wipes out innovation, books will in any case be there.
4: Reading books is useful for your judgment and vocabulary.
5: When you take your book on a plane, they will never request that you "kill" your book.
CONS:
1: Susceptible to the components. Fire, water, and even an extremely blustery day can foul up your book perusing background.
2: Some books are too enormous to drag around, regardless of whether you appreciate understanding them. From an advanced gadget, all books are the same physical size.
3: You unquestionably can't read them out of the loop. Computerized gadgets have their own lights.
4: You can't change the text dimension to coordinate your field of vision like you can with computerized.
5: Technology has made less demanding approaches to get the story for less exertion that (heave) perusing, for example, motion pictures or book recordings.
Wikipedia has been utilized as a wellspring of references to scientists. When searching for data on the web, your first wellspring of data is from Wikipedia. It is advancing gradually and perhaps soon it will fuse all that we require in our everyday lives. There have been discussions on the legitimacy of data distributed on Wikipedia.
newspaper Does not require any framework (like power, organize get to, radio wave scope) when utilized, can without much of a stretch be shared, can undoubtedly be chronicled. requires very low aptitudes from the client (My multi year old mum knows how to peruse a paper but not how to surf a site).
Book is a source which is been used from last many years and era. Easy available source.