Assume that you inherited a company that makes and sells packaged ice. Tradition

Question

Assume that you inherited a company that makes and sells packaged ice. Traditionally, the company has sold to commercial users such as restaurants, supermarkets, or food distributors. You have decided to expand your customer base to include consumers. Develop a statement of your target market(s), competitor targets, and a value proposition. Be prepared to discuss and defend your strategy decisions with your classmates. Please I need a good statement of the target market(s), competitor targets, and a value proposition

Explanation / Answer

For expansion my business of selling packaged ice to the customers, I would definitely implement a new plan and create a mission statement of target in Big suppliers such as hotels and restaurant chains for increasing our overall business. Premium market segments where the ice is very valuable should also be the focus of the organisation. Main businesses such as bar and other similar places where the ice is very important should be focused by our company to provide specific products.

By dividing packaged ice into different product segments as well as for creating a differentiation strategy for delivering to the businesses other than selling it in retail would be the most appropriate part of creation of the specific statement for the organisation. Our organisation would be focusing on qualitative products with the highest quality possible for delivering it to the customers.

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