Hi Chegg, what you will plan to engage your customers in conversation. The stren

Question

Hi Chegg,

what you will plan to engage your customers in conversation. The strength of your brand will be based on the conversations you have with your customers. See below a images (page 99-102) suggests the following such as; building dialogue around product enhancement and user experience, sharing what your company cares about – from a social nature, form a moral nature, from an ethical nature, and using demonstrations as part of the community conversation. Share 4-5 potential conversations you could start with the customers of your company. Include your rationale for each conversation. Thank you for your help. :-)

Step Four: Engage Communities in Conversation 99 it and Jones picks), it actually generates dialogue because visitors because visitors get to vote on the best photo of the year. Jones alko encourages custom- ate and review its individual flavors and to suggest new flavors. to vote on the best photo of These are good conversation starters. The web site has timely games and promotions to bring visitors back again and again. Last year, its Campaign Cola 2008 page offered three special-edition colas, one with Barack Obama's face on the label, one with John McCain's face, and one with Hillary Clinton's face. Visitors were exhorted to "cast your vote early for the 2008 presi dential election. There's no limit to how many times you can vote; here at Jones you can buy your candidate's way to victory." (The cost of buying victory: $14.99 per six pack.) Non-buyers got their two cents in by posting messages to the page's forum. How about some direct customer feedback? The "Contact us" page-a must-have for every site-lets visitors tell Jones exactly what they think or ask questions. They can also sign up for the company's e-newsletter to stay updated on promotions, new flavors, and more. also to engage customers and potential customers in a dialogue. A Brand Is a Dialogue Here's my point: Jones does all this not just to sell soda pop but In the era of the social web, branding is the dialogue you have with ur customers and potential customers. The stronger the dialogue, the stronger the brand; the weaker the dialogue, the weaker the brand yo Thanks to the Internet, the dialogue can be active 24 hours a day, 365 days a year. It includes both the conversations you have with cus omers and the exchanges your customers have with one another-all telated to the strength of the brand Apple is terrfically strong on the social web by encouraging con Versation around its brand. Apple dominates portable music with the od and its siblings. Some of the iPod-like devices made by other companies are just as good if not better than the iPod, yet Apple 5percent of that market because it keeps the dialogue going ts customers. Do you want the user experience to be faster? Do

Explanation / Answer

As a floor manager in a convenience store , I will play some strategies and tactics to win the heart of a customers to intiate a positioning conversation. I will utilize an appreciatory approach to motivate the walking customers. I will offer some discounts and good suggestions to the customers so that they can save their money and efforts .

I will ask the following question while conversations with them:

1) Hello Sir/ Madam , Are you satisfied with our offerings?

2) Can you give two minutes to guide me or give some feedback?

3) Which is best features/quality in our product offerings?

4) Sir , why do you not intrested in our products or services?

5) Shoud we extend our offerings or not?

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