Identify at least 4 companies that you believe have a global marketing focus. -
ID: 430115 • Letter: I
Question
Identify at least 4 companies that you believe have a global marketing focus.
- Provide supporting evidence or arguments that justify selection of these firms.
- Construct evidence that would support your contention for each -- (1) standardizes or (2) adapts their worldwide products.
- Identify which of the five categories (domestic marketing, export marketing, international marketing, multinational marketing, and global marketing) fits each of the 4 companies and provide supporting evidence or argument.
Explanation / Answer
I have chosen 4 companies they are mentioned under:
Procter & Gamble USA
Toyota Japan
Nestle Swizterland
Vodafone = United kingdom
Introduction:
When we speak about global marketing focus means, we need to know about global branding, the world wide standardization of positioning, Advertising strategies, personality, look and feel characterize a global brand. Management seeks to achieve a clear and consistent identity with its target market regardless of geographic location.
Global Marketing Strategy:
When the firm extensively standardizes a product for foreign markets, it is following a global strategy. It involves standardized marketing mix, targeted to all countries. Procter and Gamble, Toyota, Nestle, Vodafone all applies a global strategy for its international marketing.
Global products:
Global product and product mix for Procter and Gamble is Ariel laundry detergent,
Gillette razors - shaving soap, Head & Shoulders - shampoo , Olay - personal and beauty products, Oral-B inter-dental products, Vicks- cough and cold products.
Global product and product mix for Nestle is Boost- nutritional energy drinks, Butterfinger Snacker – crispy, chocolaty, Cerelac instant cereals is suitable as a complementary food for infants from six months onwards, Maggi – It is instant prepared food item, Nescafe - popular coffee brands, Kitkat – chocolate brand.
Global product and product mix for Toyota is Hybrid electric vehicles -Lexus Hybrid Drive, Electric vehicles - Toyota RAV4 EV, Cars – Sedan, Pickup trucks, Luxury-type vehicles. Motorsports vehicles.
Global product and product mix for Vodafone is Products promoted by the Group include Vodafone live! Vodafone Mobile Connect USB Modem, Vodafone Connect to Friends, Vodafone Euro traveller, Vodafone Freedom Packs, Vodafone 710 and Amobee Media Systems, Mobile money transfer service
All the four Company which I have listed above are global marketing.
Procter & Gamble USA
Toyota Japan
Nestle Swizterland
Vodafone = United kingdom
___________________________________________________________________________