Alexis is a new marketer for the Orange Design Industries company. She is tasked

Question

Alexis is a new marketer for the Orange Design Industries company. She is tasked with setting up a channel management structure for the automotive service at the company. Alexis has established who the customers are and is now establishing the channel's objectives. What should she base the channel objectives on?
a. consumer ideas, company finances, marketing mix tools
b. marketing strategy, company strategy and objectives, customer requirements
c. marketing mix tools, customer demographics, company history

Explanation / Answer

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