Conduct an electronic search to locate an article that deals with the successful
ID: 430808 • Letter: C
Question
Conduct an electronic search to locate an article that deals with the successful use of electronic communication in a company or organization. In doing so, consider the multiple types of electronic communication that we currently use in the workplace.
Prepare and submit an abstract (summary) of the article that includes the following information:It can be any article
Article citation
Name of organization/company
Brief description of the communication technique/situation
Outcome(s) of the successful communication
Explanation / Answer
Article: “How Starbucks is turning itself into a tech company. Dated June 12, 2012”
Starbucks the coffee giant on March 9, 2012, appointed their Senior VP Starbucks Digital ventures as the Chief Digital officer where he would handle web, phone, digital marketing, social media, star bucks card, e-commerce, Wi-Fi and all other emerging technologies. The star bucks digital program was essential to back up their core coffee business. Digital was how the company connected with their customers and would back their entire operations worldwide. Starbucks with 18000 stores spread across 58 countries have to maintain bonding with customers, digital is the only way to achieve it.
Their digital shift to connect with customers is the way to go for all large fortune 500 companies. They have successfully created star bucks mobile payment where you can carry the star buck’s card in your phone. Starbucks has a following of 2.5 million on Twitter and they run a promotion successfully every now and then. They have 30 million Facebook users who engage with them regularly. They have 173 photos on Instagram and 600,000 photos of users with #star buck tags. They are also on Pinterest. They also run a successful campaign with Google to create employment. They have used social media in their favor and use all electronic media successfully. Lastly, they also provide free Wi-Fi in all their stores and ensure to keep their customer in touch with them all the time. They have used electronic communication in their favor and are far ahead of their nearest competitor.