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ID: 431178 • Letter: R
Question
Remaining Time: 1 hour, 02 minutes, 10 seconds Question Completion Status Moving to the nest question prevents changes to tihis answer Question 17 of 20 Question 17 8 points Save Answer Tambrands Inc. , the beleaguered market leader of the $880 milion tampon industry has tried t archrival Playtex Products Inc. Part of its strategy was to brag about the superionty of to air audacious commercials in which it hints a comparison modest, it was the most Tambrands had ever spent on a new product revive its sagging market share by targeting its cardboard applicators in its new Satin Touch product and to Playtex's plastic tampons. The ad campaign cost an estimated $15 milion, though Tambrands's original television commercials for Satin Touch features a young woman ad stressed that unlike plate, car board ?uhable ard bodegradable" suggestng thr rs more support the campaign with print advertisings and coupons for a free plastic wrinkling her nose and saying. Plastic, who needs i? The sample that will carry the slogan, "A free offer isn't the only reason to give up t Besides adverising in magazines, Tambrands plans to reach their entre potential market with television adverisement. Tambrands estimates that 50,000,000 women are poterial many GRPs is the campaign? (b) Are the GRPs sufficient for the launch of a consumer package good for a season? (c) How much television advertising campaign cost (You must show work the receive credit) viewers of their product advertisement At a cost of $30 per 1000, a reach of 60 and a frequency of 10 (a) how T TT Paragraph ? Anal . 311 Maving to the next question prevents changes to this answer Question 17 of 20 d Windows F10 F1112 DellEnd WARNING Enter ShittExplanation / Answer
Formula = reach *frequency
In this problem, reach = 60, frequency = 10
GRP’s of the campaign = 60*10 = 600.
2. The GRP’s are considered to be sufficient for launch of the campaign. This is because in the above example, the GRP is considered to be 600. This means that more the points, there are more people watching the ad meaning a high GRP is important. Programming with higher GRP can increase the exposure & also increase the cost. But an increased GRP dosent guarantees that there will be more sales for the product. It again depends on a good message that is relevant for the target group.
3. COST OF ADVERTISEMENT:
$30 per 1000 = 30*1000*600 = $18,000,000