Consider the following products: Coca-Cola Classic, Apple Iphone, Nike basketbal
ID: 431592 • Letter: C
Question
Consider the following products: Coca-Cola Classic, Apple Iphone, Nike basketball shoes, and Loreal Shampoo.
Products offered by a business can be actual goods, services, and ideas.
Pick one of the products above, identify two competitors, and what they offer that competes with your product.
For your product, describe the unique selling proposition. How is this product superior to the competitors you identified above.
Consider the following products: Coca-Cola Classic, Apple Iphone, Nike basketball shoes, and Loreal Shampoo.
Products offered by a business can be actual goods, services, and ideas.
Pick one of the products above, identify two competitors, and what they offer that competes with your product.
For your product, describe the unique selling proposition. How is this product superior to the competitors you identified above.
Explanation / Answer
Two competitors of apple iPhone are
Android – The single biggest threat to Apple iPhone is the Android operating system. Google has taken the world by storm due its mobile operating system and android is poised to grow even further because it is free for all.
Samsung – Another threat to Apple iPhone is Samsung with its large arsenal of mobile phones coming in all shapes and sizes. Samsung had really shown the world the power of android phones and has brought android OS in cameras as well. Thus Samsung us the biggest competitor for Apple iPhone.
what the competitors offer that competes with iPhone?
Android
Google is an obvious competitor to Apple in so many ways. First of all, Google own the smartphone operating system Android, which indirectly competes with Apple phones through being licenced to companies like Samsung. GooglePlay is their own version of iTunes, which is big enough to worry the executives at Apple. Google also one of apple’s biggest competitors when it comes to online payment services. The main battleground between Google and Apple is India and China, which are emerging markets. Each nation have over a billion people, with an ever increasing number of such being able to afford smartphones.
Samsung
Samsung has long been a major tech corporation. It’s a meme on the internet that Samsung steal all of Apple’s ideas, reproduce them, and sell them for less than Apple sell the original product. I’m sure Samsung would deny this claim, but we know for sure that they are a strong competitor to Apple in the smart phone industry. Samsung also operate in industries like ship construction and financial services, but the only concern of Apple is their hardware production. Samsung produce tablets and televisions at a lower standard price than Ipads and Apple TVs. Their electronics tend to host Android operating systems, which are licensed by Google. Many of apple’s biggest competitors work together to weaken Apple’s market share.
Unique selling proposition of Apple iPhone are
Brand equity – Apple is one of the top most companies of the world for its brand equity. From the days of McIntosh computers, Apple is known to be a brand with promise.
Innovation – Besides the brand equity, the tag of innovation has always been applied to Apple. From IPod to IPhone and iPad, Apple has been responsible for many tech revolutions.
Consumer loyalty – An Apple loyal customer will proudly proclaim in front of the whole world that he is an APPLE guy. The brand loyalty of Apple iPhone can be compared with the Harley Davidson brand loyalists. Just like the HOGS are known to be furious Harley enthusiasts, so are the iPhone owners.
Amazing software and OS – The IOS which is the operating system of Apple iPhone is a respected mobile platform because of its flexibility and speed. The user interface is fantastic, and one you use an iPhone, you get addicted to its ease of use.
Wide developer support / control in the hands of users – Google play came long after the Apple developer network. Before Google play, or android even started, Apple had lakhs of applications and games made through its developer network. And the Apple developer community is one of the strongest online communities till date.
Design consistency – iPhone has delivered hit after hit due to its design consistency. Apple iPhone are very much similar in looks, and design wise there are not many changes. But it is what is present inside the machine that Apple iPhone sells.