Part V: Review of Relevant Competitors As we know Singha beer is an Asian import

Question

Part V: Review of Relevant Competitors As we know Singha beer is an Asian import beer from Thailand, Singha beer is the oldest and most popular Thai beer in Thailand and abroad. Locally produced Thai beers face competition from major international brands, but have successfully found their own niche in the Thai market and abroad. Singha is very well known to sell in the restaurant especially in Thai restaurant in San Francisco. According to the Asian beer market segmentation by geography (Asia- Pacific) and type (lager), there are a few competitors of Asian import beer that are very popular around the bay area. Singha beer wants area of California. There are two important competitors in the market to compete in Bay Area; Sapporo and Tsing Tao. to gain more customers in the bay Explain why these are the major competirtors. This is the No.1 beer brand in their own country like Singha beer 1.Sapporo After I went to Bay Area Brew Festival At Pier 35 that place has a lot of beer competitor to bring their beer to make new market as Singha beer. During the events that I give them to taste Singha beer and compare to Sapporo beer, I've got some comment from them; they said Singha beer has a better taste than Sapporo beer Sapporo beer is the premium beer segment of Sapporo brewery. It is one of the oldest beer brands first established in Japan in 1876. Sapporo beer is a Lager beer and the company claims its beer to perfected flavor and clear finished product. Sapporo is top selling Asian beer in U.S.A since the brand was established in The United States in 1984. This beer, which is sold in U.S, is brewed in U.S., Canada, Japan and Vietnam and then transported to U.S, to be sold in the market. be premium quality with crisp.

Explanation / Answer

Here these three major competitors are singha beer, sapporo and Tsing Tao because these are attracting customers in different ways, this discussion start with singha beer and other two are major competitors of singha beer.

This singha beer have long time market and it attracts customers by its unique taste and sapporo beer also oldest brand and established in Japan and it consists premium quality and clear finished product and Tsing Tao is most famous in thai restauranre and people prefer this brand with Chinese food. Based on these aspects these two brands gives best competition to Singha beer

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