Assess marketing planning frameworks in the design of a marketing strategy . War
ID: 432311 • Letter: A
Question
Assess marketing planning frameworks in the design of a marketing strategy .
Warm Delight. Company is looking to grow this brand in terms of product line and brand extensions. Give recommendations to company specify: 1 The target market you would pursue with your plan 2 The potential opportunities and hindrances of the target market 3How you would position or re-position Warm Delights in that market place 4 The product changes would you recommend to increase sales of Warm Delights
Marketing class.
Explanation / Answer
1. The target market for the product is schoolgoing children, adolescents and young adults,particularly the young women looking for a convenient on the go delight that is also hassle free, great tasting and satisfying.The product is particulrly useful for one the go people leading a fast life, and want to enjoy something delicious in the mddle of their work / commute.
2. The size of maket is huge, which comprises of just about anyone looking for an on te go treat, ranging from the schoolchildren to woring women to the college students or anyone looking for a delightful break. Opportunities arise out of the convenience, taste and affordability of the product. Hinderances are in from of need of diversification and making suitable changes to the product to suit the tastebuds of a diverse population. each one having its own preferences.
3. Warm delight is positioned as an on the go treat that can be had without much fuss, expense or place to eat, and is tasty and fulfilling. It can be positioned against every kind of on the go snack item.
4. The target market should be expanded to increase sales. For this, the company needs to make suitable changes in the product mix, like change of flavours to appeal a broader set of market, change of packaging to attract kids and introducing low calorie and low sugar versions to appeal the health conscious and elderly customers.. Other changes can be made in the size of product package to suit different customer groups like families, individuals and institutions.