In a business environment, there are many different audiences to which you will
ID: 432411 • Letter: I
Question
In a business environment, there are many different audiences to which you will be communicating. There are audiences within the company, including various departments, upper management, high-tech groups, and low-tech groups, among others. There are external audiences, including customers to whom you need to provide product documentation and contractors to whom you may need to provide technical specifications. You may also be communicating to different cultural groups or possibly even multiple audiences at the same time. Discuss generally the things that you need to be aware of when communicating with audiences, and offer an example of this by choosing a specific audience (customers, management, high-tech, low-tech, diverse cultural groups, etc.). Define the stakeholders in that audience and explain how you would go about crafting communications to them regarding products or services that your company offers.
Explanation / Answer
There are different types of audiences that are present either within the organization or outside of the organization. With each audience, there are few things that have to be taken care off. The first thing is the needs and expectations of the audience. A communication is built using the content that addresses the needs and expectations of the audiences. It helps to build customized communication and their concerns are addressed. The second thing is the focus upon the initiatives taken up by the organization that is specific to the particular audience. It builds an interest and attract the audience. The third thing is the planning that is explained in the communication that caters the questions posed by the audiences. Though, it may be specific to few audiences and it may not be applicable to all the audiences.
For example, a communication with the customers as an audience, focuses upon their needs that are to be catered by the products and services offered by the organization. Further, the communication is used to develop interest and awareness about the products so that customers get excited and show desire to buy the product. Besides, the communication is customized according to the cultural dimensions of the customers. Here, the stakeholder is customers and communication is crafted to deliver the specific message that works upon the AIDA model. As per the AIDA mode, it is the awareness, interest, desires and action to be taken up, is the objective of the communication with the customers. It generates a market and a positive perception is built in the audience.