Please help with the following in bold at the end, am lost. Thanks! Company back
ID: 432567 • Letter: P
Question
Please help with the following in bold at the end, am lost. Thanks!
Company background,
About QVC, Inc.
QVC combines the best of retail, media and social to create the most engaging shopping experience, one that exceeds the expectations of everyone we touch by delivering the joy of discovery through the power of relationships. Every day, in nine countries and counting, QVC engages millions of shoppers in a journey of discovery through an ever-changing collection of familiar brands and fresh new products, from home and fashion to beauty, electronics and jewelry. Along the way, we connect with shoppers via live dialog, engaging stories, interesting personalities and award-winning customer service. Based in West Chester, Pa. and founded in 1986, QVC has more than 17,000 employees and has retail operations in the U.S., Japan, Germany, United Kingdom, Italy, France, and through a joint venture in China. Worldwide, QVC engages shoppers via 15 broadcast networks reaching more than 360 million homes, seven websites, and 195 social pages. Visit corporate.qvc.com to learn more.
QVC is a wholly owned subsidiary of Liberty Interactive Corporation and is attributed to the QVC Group tracking stock (NASDAQ: QVCA, QVCB). Liberty’s QVC Group also includes zulily, a digital retailer obsessed with bringing customers special finds every day at incredible prices. zulily has been a wholly-owned subsidiary of Liberty Interactive Corporation since October 2015. zulily features an ever-changing, always delightful collection of clothing, home décor, toys, gifts and more––for the whole family. Unique products from up-and-coming brands are featured alongside favorites from top brands, giving customers something new to discover each morning. Launched in 2010, zulily is headquartered in Seattle. Among mass merchants, the combined QVC Group (including QVC and zulily) is the #3 mobile retailer in the U.S., the #8 mobile retailer globally, and the #4 ecommerce player in North America, according to Internet Retailer. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc. For more information on Liberty Interactive Corporation, visit www.libertyinteractive.com.
QVC was founded in 1986 by Joseph Segel, an entrepreneur who saw an opportunity to create a new and engaging shopping experience through television broadcasts. He named the company QVC to represent its three guiding principles: Quality, Value, and Convenience. These values were created to build trust with consumers, creating lifetime, avid fans.
Today, QVC is the world’s leading video and ecommerce retailer, offering a curated collection of desirable brands to millions of customers around the globe each day through broadcast, Internet, and mobile sales platforms. QVC generated $8.7B in net revenue in 2016, of which $4B was from ecommerce.
In 2016, 58% of ecommerce orders came from mobile platforms. Among mass merchants, the combined QVC Group (which includes QVC and zulily) is ranked as the #3 mobile retailer in the U.S. and is #8 globally, according to the 2017 Internet Retailer Mobile 500.
QVC is available in more than 360 million homes worldwide through its broadcast operations in the US, UK, Germany, Japan, Italy, France and a joint venture in China. In 2016, QVC shipped approximately 183 million units globally.
Mission; Their mission is to incorporate quality, value and convenience in all elements of the business to successfully satisfy customers and keep them coming back.
I. Cover Letter
A. Briefly introduce the intent of your proposal: The intent of my proposal is to bring to light the importance of family life and the issues that can arise because of overworking.
B. Identify the proposal and how it may be implemented: My proposal is intended for QVC, and it is about the high demand and mandated overtime required from employees which in turns takes away any potential family life they could have.
C. Possible sources: possible sources are company site, news articles, and scholar publications.
QUESTIONS;
II. AND how the proposal may be implemented?
II. The HR Strategy Proposal
A. Identify possibilities for a global outlook and cross-cultural approach for human resource professionals in the interest of improving cultural responsiveness and capitalizing on the commonalities, values, and individual uniqueness of organizational members.
B. Identify evidence-based strategies that integrate sound, data-driven analysis, and critical decision making to support the goals, vision, and mission of the organization.
C. Suggest how the department will continue protecting the integrity of the business, its employees, and its management practices through appropriate risk management and legal and ethical practices.
D. Suggest how to effectively leverage effective customer service and negotiation strategies that build engaging relationships with stakeholders through trust, teamwork, and direct communication.
Explanation / Answer
II. This proposal may be implemented by eliminating mandatory overtime from employees and by giving them holidays and days off to spend with their family and friends. Happy employees are motivated and efficient employees, so this is the best way to take QVC’s service to a new level of excellence and be ethic employers. This will also allow innovating in other sources of content to bring in sales to QVC, through a more updated online and press presence. This could be done by contacting freelance writers and arraigning for interviews, as well as through innovative web design that makes the shopping experience more simple and problem free.
II. The HR Strategy Proposal
A. When it comes to global businesses, knowing your markets, it’s incredibly important. Getting inside knowledge from local professionals is invaluable when it comes to providing a satisfactory service of products that appeal to that particular audience. It’s important to have good local teams that can adapt the QVC formula and values to a local level to give customers the best experience possible. Contacting local professionals to analyze the market and create appropriate targeted content for it is a great way to raise sales and surpass other companies service standards, as well as allowing for less need of work from a central team that is already too overworked.
B. The three principles that guide the vision of QVC are quality, value, and convenience, and they look to create a relationship based on trust with lifetime customers on a global scale. According to these values, QVC’s products in the worldwide market should, as with all QVC products, be built with the quality that people expect from the brand to build trust. This is what creates lifetime customers in every market, being able to create a trust relationship with the customers. QVC should also work with locals to find affordable ways to make these products depending on the economic profile of the local market and the ways they learn about the products. Finally, by having a good platform for sales in every market that is designed for customers to make hassle-free purchases and get them as fast and as easily as possible is a great way to make a customer satisfaction rise. Local experts are a great way to do this as well.
C. The department should always be looking for new and innovative ways to make the business more ethical and integral. This is not only something to achieve for moral reasons, but it’s also the image the brand wants to present to the world. Each employing site should be analyzed and the work required should be adapted to the local culture and fair pay standards. Customer’s needs in the case of sales, as well as local policies that might interfere with sales, are another point to keep an eye on and to improve on. Local surveys could be done, local lawyers should be contacted, and possible partners should be investigated in dept.
D. Keeping stakeholders happy is an essential part of any big business, and building trust is essential for this. A platform for collaboration could be created, where everyone can directly express their ideas and view for the company, and where the new strategy based on keeping both workers and customers as satisfied as possible can be presented as what it is, the best way to improve service and build a bigger market internationally, while also exploring new information outlets more up to date with the digital age. The whole process should feel collaborative and not judgmental, and ideas should be respected and taken into account. The more democratic the process is, the better it will work.