Please evaluate each of the following questions based on the textbook’s explanat
ID: 432672 • Letter: P
Question
Please evaluate each of the following questions based on the textbook’s explanations and guidelines. Critique the question or tell us the problem(s), and create a better version of it.
Textbook: Basic Marketing Research (4th Edition)
1) Which of the following magazines do you read regularly?
? Forbes ? Times ? People Magazine
2) Are you a frequent purchaser of Campbell's Chicken soup?
? Yes ? No
3) Do you agree that the government should impose import restrictions?
? Strongly Agree ? Agree ? Disagree ? Strongly Disagree
4) How often do you buy detergent?
? Once a week ? Once in three weeks ? Once a month ? Once a year
5) Rank the following in order of preference?
? Post Rice Krinkles ? Instant Quaker Oats Meal ? Kellogg's Corn Flakes
6) Do you think that the present policy of cutting taxes and reducing government spending should be continued?
7) When watching television, do you also watch most of the advertisements?
8) Which of the following brands of tea are most similar?
? Lipton's Orange Pekoe ? Bigelow Orange Pekoe ? Turnings Orange Pekoe
? Salada Orange Pekoe
Explanation / Answer
1) Which of the following magazines do you read regularly?
5) Rank the following in order of preference?
6) Do you think that the present policy of cutting taxes and reducing government spending should be continued?
Yes
7) When watching television, do you also watch most of the advertisements?
No
8) Which of the following brands of tea are most similar?