Part 1: Competitive Advantages List the competitive advantages of Cabela’s: the
ID: 432805 • Letter: P
Question
Part 1: Competitive Advantages
List the competitive advantages of Cabela’s: the things that make it different from competitors in positive ways.
Part 2: Market Niche and Positioning Strategy
Describe the market niche you want Cabela’s to fill, along with the positioning strategy you recommend using. Why do you think this is the right approach?
Part 3: Positioning Statement
Develop a positioning statement using this formula: “To [target audience], [Cabela’s] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].
Explanation / Answer
part ! List the competitive advantages of the product
performance,
style,
design,
durability,
design,
reliability,
consistency,
reparability.
Part 2
Market Niche and position strategy
Market Niche is concerned with feature of product designed to fulfill the need of specific market it includes product quality and price and demographic characteristic according to which product is manufactured. it represent the small market segment that only cater to specific needs.
position strategy consider the product position that i think will Position the product in the customer mind and its quality of product , price, features, style will affect its level of adoption in the market which is very specific in nature.
according to me market niche and position strategy cater to need of buyer and seller , both can increase their satisfaction level by selling and buying more and more product as seller know product is highly demand in the small market and buyer know it can increase satisfaction by purchasing more and more quantity at small price with good quality .
part 3
To britania business development executive
product/service/organization name Britania marry gold
[category or frame of reference] changes in the taste of Marry gold biscuit.
[points of differentiation/benefits delivered less tasty that should be increased
[reasons to believe to make ustomer loyal to it.