Describe what changes you made to your promotional strategy thinking. \"The inte
ID: 433029 • Letter: D
Question
Describe what changes you made to your promotional strategy thinking.
"The internship has been one of the most challenging experience that I ever have in my life. The first thing that was assigned to me was to create a promotional strategy that will focus on creating more customers for the organization will help the organization do good in the industry. The objective was also to make the organizations accustomed with the new system of business that involved a three tier system and the organizations cannot directly sell the products to their customers instead they need to be going through the distributors who will be selling the products. During this process the thing that I learnt was to create promotional strategies as well as event marketing that will attract customers from different national organ and as the customers are generally restaurants and to be specific they are Thai restaurants hence helped me get along with those people which is a learning experience for me. Gaining more sales and orders of Singha beer can be the key to evaluate the promotion strategy I had created as International Event manager assistance internship position. "
Explanation / Answer
The agenda is to creat a PROMOTIONAL STRATEGY.
* thus promotional strategies are found in 2 types viz :
? pushing strategy : to go to wholesalers and retailers and making arrangements such that they agree to sell our products to their customers.
? pulling strategy : to advertise the product / service to huge number of audience which makes the item quite known to everyone and thus the
? distributors
? suppliers and even
? local retailers
tend to sell your products on customers demand.
* here from the statement specified in question it is clear that the organisation want to use pulling strategy to promote its sales / growth I market.
? steps involved I formulation of promotional strategy with the internship experience gathered :
* determine the destination to be reached / goal to be achieved :
May it be singha beer / red wine is never known to customers during its entry into the market. the real gut starts in affording new item reaching both market and consumers mind set.
the Boon Rawd brewery's focus was on to withstand the market continuity in changing world.
* Segregate target audience.
no product can attain universal acceptance. even if it is made so then the complete effort litres in transforming the item as per Moods of local taste buds and still maintaining the base of product same.
thus beers made by this specific unit are advised to continue the existing way of production , approach of selling in order to maintain existence level of business.
* the other flavoured and smothered tasty beverages were introduced to attract new consumers. and this is our singha draft beer.
* determine innovative ways / ideas.
is it endless talent and knowledge at one hub available today through various options of digital marketing , social networks promotions.
always innovative aspects like :
? issuing first 50 bonus coupons to first week customers / initial 50 orders.
? free cashback coupons on using specific applications.
these kind of tricky grabbing of consumers internationally is possible now.
but during those times the following therapy was applied.
* thus Singha gold was introduced with low alcoholic level but still tastes better vibes. the production on qualitative norms was made baseline here.
* thus attracting consumers with better taste and quality.
* always qualitative service / product gets much consumer appreciation.
* test the new ideas performance.
since the international business is done in long scale and range the every single and simple sounding investment results in huge expenditure
thus trial / test series run is always important.
the similar way a draft singha was initiated.
* publicise the idea in front of large market users.
agents / distributing units can be created where majorly available would be companies sole target along with minimal amount of competitors products.
this creates restriction of traffic to competitors where as increase in market base line of our product.
* in current scenario , reminding the customers about available product or launch of new product is being implemented.
* many other media strategies are also used :
• opt socially famous but still cheaper remuneration manageable people like YouTuber's , bloggers and vloggers.
• self app maintenance / collaborating with widely used food apps can also increase market space for food items.
* enjoy the growth.
the equal importance will be given to both viz.
process of attaining success and
handling of achieved success.
thus strategies to maintain consistency of existence to be used always.
the growth traffic obtained has to be clearly managed with respective sections division and maintenance by consumer addressing service department.
an Eye on competitors units and strategies is also very important.