McDonalds SWOT Analysis STRENGTHS, WEAKNESS, OPPORTUNITIES, THREATS There are 28
ID: 433415 • Letter: M
Question
McDonalds SWOT Analysis
STRENGTHS, WEAKNESS, OPPORTUNITIES, THREATS
There are 28 statements below. Identify which is a strength, weakness, opportunity, or threat. Copy and paste the red section at the end into your response and, in numerical order, indicate how you classified each statement. For example: Strengths: 1,2,3,4,5,6,7 (Hint: there are 7 of each.)
Advertising the capabilities of Wi-Fi internet services in the branches.
Being more responsive to the social changes to healthier options.
Contamination risks that include the threat of e-coli containments.
Continue to venture into more enticing beverage choices.
Cultural diversity in the foods that are provided based on location of the restaurant.
Down turn in economy affecting the ability to eat out as much.
Efficient operating guidelines in the assembly line fashion.
Excellent locations in theme parks, airports, Wal-Mart stores, and along most well-traveled roads.
Expanding on the advertising in regards to being more socially responsible in the environment.
Expansions of business into newly developed parts of the world.
Failing pizza test market thus limiting their ability to compete with fast food pizza providers.
Focus on burgers and grease fried foods and not on healthier options for their customers.
Focus on healthier dieting by consumers.
Food safety guidelines are strictly adhered to.
Global operations all over the world.
Large fluctuations in their net and operating profits making impacts on the investors.
Lawsuits offering unhealthy foods that have alleged addictive additives.
Not much variation in seasonal products that are offered.
One of the best brand recognition in the world, the golden arches and Ronald McDonald.
Open products up to allergen free options such as free and gluten free foods.
Opening more joint ventures with several different retailers.
Quality concerns due to franchised operations.
Ranks very high on the Fortune Magazine’s food service companies that are most admired list.
Social changes to a more balanced meal including fruits and vegetables in servings of five per day.
The vast amount of eat in fast food restaurants that are open as competition.
Their marketing strategies that entice people from small children all the way to adults and the criticism that they take because of it.
Training costs are elevated due to high turnover.
Very minimal concentration on providing organic foods.
Answer
Strengths:
Weaknesses:
Opportunities:
Threats:
Explanation / Answer
Strengths:
Cultural diversity in the foods that are provided based on location of the restaurant.
Efficient operating guidelines in the assembly line fashion.
Excellent locations in theme parks, airports, Wal-Mart stores, and along most well-traveled roads.
Food safety guidelines are strictly adhered to.
Global operations all over the world.
One of the best brand recognition in the world, the golden arches and Ronald McDonald.
Ranks very high on the Fortune Magazine’s food service companies that are most admired list.
Opportunities:
Advertising the capabilities of Wi-Fi internet services in the branches.
Being more responsive to the social changes to healthier options.
Continue to venture into more enticing beverage choices.
Expanding on the advertising in regards to being more socially responsible in the environment.
Expansions of business into newly developed parts of the world.
Open products up to allergen free options such as free and gluten free foods.
Opening more joint ventures with several different retailers.
Weakness:
Focus on burgers and grease fried foods and not on healthier options for their customers.
Large fluctuations in their net and operating profits making impacts on the investors.
Lawsuits offering unhealthy foods that have alleged addictive additives.
Not much variation in seasonal products that are offered.
Their marketing strategies that entice people from small children all the way to adults and the criticism that they take because of it.
Training costs are elevated due to high turnover.
Very minimal concentration on providing organic foods.
Threats:
Contamination risks that include the threat of e-coli containments.
Down turn in economy affecting the ability to eat out as much.
Failing pizza test market thus limiting their ability to compete with fast food pizza providers.
Focus on healthier dieting by consumers.
Quality concerns due to franchised operations.
Social changes to a more balanced meal including fruits and vegetables in servings of five per day.
The vast amount of eat in fast food restaurants that are open as competition.