22. Which of the following conditions is conducive to the use of a direct channe
ID: 433459 • Letter: 2
Question
22. Which of the following conditions is conducive to the use of a direct channel of distribution?
The manufacturer sells to only a few, large customers
The manufacturer markets a narrow line of products.
The manufacturer's customers are geographically dispersed across the U.S.
All of the above.
22. Which of the following conditions is conducive to the use of a direct channel of distribution?
The manufacturer sells to only a few, large customers
The manufacturer markets a narrow line of products.
The manufacturer's customers are geographically dispersed across the U.S.
All of the above.
Explanation / Answer
22.
A
A smaller group of consumers, build niche segment that is catered directly by the manufacturer.