Question Completion Status in the years following World War were ploneered at if
ID: 435632 • Letter: Q
Question
Question Completion Status in the years following World War were ploneered at if aucoessful, the product wouid be wra wr,Pocer a d by migreting ons to adept products to each country, but these accommodatione wer u rolled lout to the Urited Sates; it successha, the What was P&G;'s multinational strategy back then? O c. Global d, Transnational QUESTION 3 In 1991 P&G; blundered in the Polish shampoo market. It tried to launch its Vidal Sasson Wash & Go (a combination shampoo and which was a bestseller in Westem Europe) in Poland. P&G; charged in with an American-style advertising bitz. N campaign captured over 30% of the market, but sales plummeted in 1992. There were rumors that Wash & Go caused dandruff and hair loss, allegations that P&G; vigorously denied. Jokes with Wash & Go and the tires went bald." When President Lech Walesa proposed that he could serve as both president and prime minister, opposition editorials declared that a two in one solution" was not possible here any more than with Wash & Go. began "1 washed my car commercials than liked them. The brash American-style advertising backfired, it was perceived as untruthful, just like Communist party propaganda. Poles apparently believed that anything promoted this strongly must be something that nobody wants What did P&G; do wrong? A poll by a market research company in Warsaw found that almost three imes more Poles dieliked P&G;'s What was P&G;'s mistake in Poland? a. Misunderstood or underestimated the demand for low costs O b. Misunderstood or underestimated the need for local responsiveness O c. Misunderstood or underestimated the need for worldwide learning O d. Misunderstood the political risks Click Save and Submit to save and submit. Click Save All Answers to save all answers.Explanation / Answer
Question 3)
Ans b. Misunderstood or underestimated the need for local responsiveness
P & G should have launched a localized ad campaign for Poland. Each country has different customs , traditions ,beliefs , cultural values. Ad campaigns have to be designed taking these into consideration
Question 4)
c. A strategic Alliance between US based firms engaged in international business
Question 5)
b.Multidomestic
In this strategy companies aim at gaining maximum local responsiveness.