Cadbury Schweppes Production Method Cadbury Schweppes is a multinational soft dr
ID: 435771 • Letter: C
Question
Cadbury Schweppes Production Method Cadbury Schweppes is a multinational soft drinks (beverages) and confectionery business that is based in the UK. The business is a public limited company. It is involved in the manufacture, marketing and distribution of its many branded products. Cadbury Schweppes now employs over 40000 people and its products are available in almost 200 countries. The company’s products can be divided into:
Beverages (carbonated soft drinks and non-carbonated soft drinks (waters and fruit juices)
• Confectionery (chocolate products, sugar products, chewing gum) Much of Cadbury Schweppes’ manufacturing still takes place in the UK, Australia and North Africa. However, in the 1990s the company moved some of its production to Russia, Poland, Argentina and China, countries with emerging economies. To satisfy most of its shareholders, Cadbury Schweppes’ has set out a strategy to help achieve its objective. This strategy consists of:
Creating strong regional positions through organic growth, acquisitions and disposals
Developing strong brands through marketing
Expanding its marketing share through innovation in products and packaging
Regularly updating its product portfolio
Production Despite manufacturing its goods in large quantities, Cadbury Schweppes uses batch rather than flow production methods. The company must ensure the products are of high quality. Not only are there strict laws about how foodstuff is made, but also Cadbury Schweppes would not want to damage its reputation by allowing inferior products to be sold. Cadbury Schweppes undertakes extensive research and development (R&D) to develop new products and to find ways of manufacturing existing brands more efficiently. Cadbury Schweppes uses the services of a specialist R&D business based at Reading for its UK confectionery business
Question:
Assume that you have been recently appointed as Operations Management Consultant to Cadbury Schweppes and required to develop a “New Operations Management Strategy” to its operations.
Based on the information given in the case study prepare a Strategy document for operations of Cadbury Schweppes
Explanation / Answer
An organization makes strategy to go ahead in the race of competition. As an operations management consultant at Cadbury Schweppes, I will formulate the following unique strategic agendas,
1) To create a unique brand positioning, I will redefine the elements of strategic elements such as vision, mission and short term objectives.
2) I will guide every cross cultural team to take leverage of various resources to create competitive advantage as compared to our immediate competitors.
3) Issue like market intelligence, privacy of product launch and guerrilla marketing tactics will be utilized by our company.
4) I shall focus to reduce the cost of operations like Supply chain costs, Employee engagement cost, vendor selection cost, cost of compensation to stakeholders etc.
5) A healthy corporate relations will be developed so that maintains a favourable business environment for the company.
6) I will work on to make our people very competent. Sales and business development team will be given special training to deliver the intended message of top management to its channel partners.
7) An ethical product development and delivery will be set forth by us.