Meyers, Inc. is an American company that manufactures and distributes coffee pro

Question

Meyers, Inc. is an American company that manufactures and distributes coffee products in the U.S. Because of the popularity of its products, Meyers Inc. wants to enter new markets. As a result, the firm decided to develop and international distribution network as soon as possible. The most efficient arrangement in terms of cost and time for Meyers Inc. would be to use ___________.

A strategic channel alliance

A dual distribution agreement

Direct marketing

Multichannel distribution

Cooperative distribution

Explanation / Answer

multichannel distribution is helpful them in this case. because the products are succesful products in the markets and consumers are existed at different corners and places. to reach each and every customers, the best way is going with multichannel distribution.

Related Questions

Navigate

• Browse (All)
• Browse M
• Subjects