For starting up a new \"APP\" company, what is needed to IMPLEMENT each marketin
ID: 446999 • Letter: F
Question
For starting up a new "APP" company, what is needed to IMPLEMENT each marketing strategy and identifying the individuals(or office) responsible for the completion of each task. For this New APP company, we have the office position as follows; The CEO, IT Project Manager, Under the IT Project Manager is the Software Engineer and the Customer Service Representative,the Financial Manager, Beneath the Financial Manager is the Accountant, Finally, beneath the CEO we have the Marketing Manager, Below the Marketing Manager we have the Sales Representative. What are the implementation needed from them to make your APP company successful?Explanation / Answer
Success of any organisation is not the sole contribution of an entity rather a group of employees from different functions work together and put their best in their functional areas for the success of organisation. Here the implementations needed for APP company success from the various functional employees are as follows:
CEO: CEO of any organisation is known as head of organisation. So as the head of organisation CEO is responsible for the proper coordination, communication and controlling among the various functional units.
IT Project Managers: With the help of CIO, “communicating information’s Organisation” regarding emerging technology IT Managers keep track on the new emerging technology in the market and adopted technology by the competitors. They help in implementation of feasible technology in the organisation.
Finance Managers: Financial people are expert in monetary calculations so Finance Managers helps company in allocation of finance needed for carrying out different activities. All financial people such as treasure, financial planner and real estate contribute their skills and knowledge related with financial aspects.
Marketing Managers: Marketing managers focus their innovative skills and knowledge in designing of product and strategies for the success of product .They continuously put efforts in differentiating their products from their competitors through unique designing techniques. Marketing Managers continuously focuses on market and its changing demands and present its product accordingly with differentiating positioning, marketing and sale strategies.
Software Engineers: Since these people have technical knowledge related with product so they add technical value to organizational products and services. As per the guidance of IT Project Managers, a software engineer contributes through finding out new technology and techniques useful for product manufacturing.
Accountant: Accounts are expert in financial calculation, so through their excellent skills they keep the daily records of finance of the company.
Sales Representatives: People in sale have tremendous knowledge in positioning the products in market. They have the skills to enhance the sale of product to maximize the profit. They clearly understand the market and important sale force of that market and use it as their competitive advantage. People involved for sale in different market are responsible for sale in that particular market, using all possible sales strategies.