Question
Night Life Film Company is a movie production firm that wants to expand its product offerings. It currently has a good reputation for producing science fiction films, it could expand its product line by offering new types of science fiction films that might appeal to different age groups. Another possibility is to produce comedies or other types of films. It must also decide how to expand its product mix. It currently produces films for theaters and sells DVDs of the films several months after they have been in theaters.
Explanation / Answer