The top marketing manager of your company has asked you to make recommendations
ID: 449270 • Letter: T
Question
The top marketing manager of your company has asked you to make recommendations about your sales representatives who make up the sales force for your business-to-business auto parts customers. These territories are geographically structured and the goal is to move away from territory-based sales to customer-oriented sales; as a result, these sales reps may be reassigned.
Based on this project request, what element of the sales force management process will you focus on?
Explanation / Answer
e. organizing the sales force