Cocoa Love Inc., an expensive bakery, has constructed its marketing strategy acc
ID: 454329 • Letter: C
Question
Cocoa Love Inc., an expensive bakery, has constructed its marketing strategy according to three market segments. It has different pricing and packaging strategies for consumers who buy regularly, for those who consume mainly on certain festive occasions, and for those who buy its products rarely and are willing to spend large amounts. Which of the following bases for market segmentation is Cocoa Love Inc. primarily using in this scenario? Bibliographic Geographic Behavioristic Demographic Ethnocentric
Explanation / Answer
Behavioristic