In Chapter 1, we learn there are four components of advertising: Strategy, Messa
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Question
In Chapter 1, we learn there are four components of advertising: Strategy, Message, Media, and Evaluation. Analyze each of these components for the Snickers “You’re Not You When You’re Hungry” campaign by answering the following questions:
https://youtu.be/18ya0-OZ58s watch the snickers commercial to answer the following questions
Strategy
1. What is Mars seeking to accomplish with this campaign? What appear to be the company’s objectives?
2. At whom is Mars directing its advertising? So, who is the target audience? Note: “Everyone” is not a target audience, be specific.
Message
3. What is the central idea of the ads that captures the audience’s attention?
4. In your opinion, how might the advertiser’s choice of celebrities to include in the campaign have affected the campaign’s success?
Media
5. The article above discusses a print ad related to this campaign. What other media (television, magazines, newspapers, digital, radio, out of home, etc.) do you think should be utilized for this campaign? Explain your answer.
Evaluation
6. Why do you think this campaign has been successful?
Explanation / Answer
Ans: 1) The mars snickers basically trying to potray that when you are hungry au tried you start behaving likean old person. the companies objective is to eat healthy and remain healthy
2) Target audience is youth.
3) the central idea of this ad is after eating snikkers you will be more energetic like a football player
4)Celebribrity success helps in brand endorsement, its called brand endorsement through celebrity, celebrity has an image among its audience . More positive image gives a boost to brand image.
5)Newspaper as well as radio campaign should be frutful as people always use to liten FM radios while travelling, also advertising through social media will have a great eefect on the campaign because a major portion of population is on social media in current days.
6) This campaign has been successful because it appeals youth, and also positive image of celebrity helps to give a major bosst to this campaign.