In this assignment, you will be critically evaluating the vision, values, missio
ID: 456760 • Letter: I
Question
In this assignment, you will be critically evaluating the vision, values, mission statement, and goals/objectives of the Coca-Cola Company.
Keys to the Assignment
After studying the background materials and completing the SLP, you are in an excellent position to evaluate a company's published mission, vision, values, and objectives/goals. This Case asks you to begin your strategic analysis of the Coca-Cola Company by evaluating the company's mission, vision, values, and goals. To do this, observe the following procedure:
Step 1: Visit the official website of the Coca-Cola Company and identify the company’s vision, mission, values, and goals. (Hint: You'll need to do some exploring and a certain amount of speculation—as the terms "vision" and "mission" (and sometimes even the term "company goals") are used interchangeably. Explore the "Our Company" and "Investors" links. Also, be sure that you look closely at the most recent Annual Reports.
Step 2: Critically evaluate the mission, vision, values, and goals (again, you'll likely need to make decisions as to which is which). Use the criteria in the background materials to support your assessment of the quality of the company's mission, vision, values, and goals.
Step 3: Determine which (if any) of the elements consider the goals and needs of specific stakeholder groups. Write down any examples.
Step 4: Consider what changes are needed to improve the vision statement, the mission statement, the statement of company values, and the company's objectives and goals.
Step 5: Write a 6-7 page paper addressing the above requirements. You must meet minimum length requirements, by responding to each step above with precision and with depth of critical thinking.
Explanation / Answer
Global pioneer in the beverage industry offering so many brands consisting of juices, soft drinks, sport drinks, mineral water, smoothies, bars, coconut water, coffee, etc. The headquarter is situated in Atlanta, Georgia. The company is best known for its leading product, Coca-Cola which was invented in 1886. The company and its subsidiaries produce syrup concentrate, afterwards sold to various bottlers around the world who hold Coca Cola franchise.
They aim at considering all the crucial points a prospective buyer looks in a brand.
Mission:
1. To spread happiness around the nations worldwide.
2. To refresh customers with a variety of choices over beverages.
3. To create value and make a difference everywhere we engage
4. To inspire moments of optimism.
Vision:
The company's vision consists of six P's:
a) People: providing a safe and healthy work environment for people working with the company.
b) Portfolio: give to the world a portfolio of best quality beverages that satisfy consumer's quench.
c) Partners: Creating a pioneering network of customers and suppliers
d) Planet: Providing a clean and healthy environment by building sustainable communities.
e) Profit: Maximize profits and revenues by accomplishing overall tasks and duties.
f) Productivity: Be an effective as well as efficient organization working on a fast track.
The Objectives and goals:
To conduct business operations efficiently and effectively by following business ethics and norms. To maintain sustainable growth.