Characterize the following as \"efficiency\", effectiveness\" and \"doing new th
ID: 458806 • Letter: C
Question
Characterize the following as "efficiency", effectiveness" and "doing new things" *Provide a brief reason why you got that answer - You work for Delta and you implement a new system to allow customers to check themselves in - customers no longer have to speak to an employee. You lower headcount at major airports. - Your firm hires ADP to automate the generation of paychecks. - You work as a drug "detailer" and your firm gives you a report on how many prescriptions for specific products a doctor writes. - Wal-Mart begins selling software on the internet for discounted prices compared to buying "boxed" software in a store. - You work for Citibank and you implement a system that allows tellers to "flag" customers that mention they might need.
Explanation / Answer
In Marketing Efficiency is doing the thing right , while effectiveness is doing the right things
You work for Delta and you implement a new system to allow customers to check themselves in - customers no longer have to speak to an employee - This is an example of Effectives, Because we have done a right thing
You lower headcount at major airports. - Your firm hires ADP to automate the generation of paychecks. This is an example of Efficiency, because you lowered head count, which means you have done things right
Wal-Mart begins selling software on the internet for discounted prices compared to buying "boxed" software in a store. This is an example of Effectiveness, Because they done right things and opened new channels for sales.
You work for Citibank and you implement a system that allows tellers to "flag" customers that mention they might need.. This is an example of Doing New Things, This not Effectivesness, it is giving way to effectiveness once understand customer requirements.