Access and read the four articles linked below. file:///C:/Users/Owner/Downloads
ID: 459070 • Letter: A
Question
Access and read the four articles linked below.
file:///C:/Users/Owner/Downloads/TacoBellCEOTakingPeopleWithYou%20(2).pdf
file:///C:/Users/Owner/Downloads/TacoBellYumBrandsBrandLoyalty%20(1).pdf
file:///C:/Users/Owner/Downloads/TacoBellYumBrandsHardShell%20(1).pdf
file:///C:/Users/Owner/Downloads/TacoBellYumBrandsSWOT%20(1).pdf
Answer the FOUR questions below.
1. Provide a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Yum Brands. Be sure to comment on aspects specifically related to Taco Bell. Be sure to incorporate items from the articles as well as your own ideas.
2. According to the article which discusses brand loyalty rankings, Taco Bell is ranked seventh on the list for quick serve restaurants. How can Taco Bell improve its ranking through advertising. In other words, how can they increase sales volume, patronage, etc., using the wide array of advertising tools that are available.
3. Taco Bell recently introduced a breakfast menu. Do you think this was a good idea. Will the idea be profitable in the future? How can advertising help with the new menu's success?
4. Chipotle is a major competitor for Taco Bell. How can Taco Bell better compete with Chipotle? Offer specific suggestions for Taco Bell and specifically address how they can communicate these ideas to their target audience using the promotion mix (advertising, sales promotion, personal selling, public relations, and direct marketing).
Explanation / Answer
1)
Taco Bell, the American fast food chain which serves Mexican sustenance is the most recent worldwide fast food chain to enter India. It's been working an outlet in Bangalore since over a year now. It arrangements to venture into other real urban communities lastly into the tier2 towns and urban areas, with a point of setting up 100 outlets in the nation by 2015. "Think Outside the bun" the slogan of Taco Bell takes head on different chains offering burgers. The reasonable estimating of its nourishment things makes it effortlessly open to the mass business sector in India and pits it straightforwardly against the Market Leader, McDonalds. It will be exceptionally fascinating to see what methodology TACO BELL follows in India and whether it can recreate its prosperity outside USA.
Strengths:-
Taco Bell is a built up brand in USA with more than 5600 outlets. It has the assets and the ability available to its to make a solid brand picture for itself in the Indian business sector regardless of all the difficulties that this business sector postures. Furthermore, Taco Bell is a backup of Yum! Eateries, which likewise claims Pizza Hut and KFC. These two have more than 200 outlets between them in India. The experience of KFC and Pizza Hut will hold Taco Bell in great stead and keep it from committing the same errors these two made. The achievement of any fast food chain relies on upon how it deals with its inventory network and from where it sources it crude materials. Because of the experience of the Indian business sector with its other two brands, YUM! unquestionably has an edge in such manner. Taco Bell contributes around 66% of Yum Brands' benefits all around and without a doubt will get all the backing from the guardian organization.
The alluring evaluating (Rs 18-79) will ensure that countless experiment with Taco Bell.
Weaknesses:-
There is very little mindfulness about Mexican sustenance in India. Tacos , burritos, quesadillas and alternate offerings are basically unbelievable. Well there's a gigantic board inside the Bangalore outlet which has portrayals about the sustenance things( and fortunately their articulations too).However, they will positively need to accomplish progressively on the off chance that they need to make enthusiasm about their items and infiltrate into the Indian business sector.
It doesn't have an uncommon assortment of Desserts. Nearness of overwhelming sweets unquestionably pulls in the kids, who these days have a vital say and a major spending power. I don't think the minimal ones will bother their folks to take them to Taco Bell like we used to accomplish for McDonalds. I for one trust that a marvelous pastry can truly turn the tables for a fast food chain. Despite the fact that I don't have the figures to back it, I am almost certain the presentation of CHOCO LAVA expanded the offers of pizza too for Dominos.
Likewise, similar to a Taco Bell fan wrote in an article, Taco Bell is not precisely known for its "feel". He portrays how he was constantly rebuked by his grandparents for being wild about a TACO, which looked so awful. I know real fans won't think about how their TACO looks. In any case, it turns out to be truly hard to make certified fans with individuals being engrossed delicious cheddar burst pizzas and chicken pails. Likewise, in the US the majority of Taco Bell's things contain hamburger. Meat is not prominent in India and they haven't presented it here. They have presented veggie lover things with paneer, potato and beans as fillings yet they will must be more inventive on the grounds that vegans contain an enormous business sector in India, dissimilar to the US and can't be disregarded.
For most Indian families, eating out means eating fantastic. Nonetheless, Taco Bell's items are a long way from that. In their own words, a tortilla takes after a chappati and as a companion called attention to, a taco resembles a moved masala papad. So it's exceedingly unimaginable that TACO BELL will turn into that excessive weekend family eating out spot.
Opportunities
With the blast in IT and different businesses, the extra cash of Indians has exponentially expanded. Individuals have begun eating out all the more regularly and India's $13 billion fast-food business sector is as of now growing 25-30 percent a year. With such a tremendous and developing market, the planning of Taco Bell's entrance is great.
Taco Bell has an enormous chance to position itself as a good dieting joint. Aside from the customary offerings, it could offer a sound low calorie menu. On the off chance that it needs to tackle the business sector pioneer McDonalds, the "sound" card is by all accounts the most reasonable alternative. The main other worldwide joint offering solid choice is Subway. Be that as it may, Subway is valued at around Rs 100 onwards and doesn't generally focus on the mass business sector. Taco chime could truly fill this crevice of being a solid and moderate advertising. More Indians are getting to be wellbeing cognizant and fixings like lettuce and beans that TB utilizes as a part of its items will be an appealing recommendation for this wellbeing cognizant youthful group.
Taco Bell has a novel idea of boundless refills of the whole Pepsi sodas range for Rs 35 called Freefills. Little things like these will help the chain to get the consideration of the Indian customers.
Threats:-
Chains like McDonalds are extremely very much settled in the Indian market and have a decent share of the shopper's brain and in addition the wallet. While propelling their first store in Bangalore back in walk 2010, Taco Bell had a methodology to infiltrate the business sector with its ease items ( with a scope of 18 - 79 rs ), a technique to some degree like McDonalds. However separated from minimal effort offerings, McDonalds had made other promoting masterstrokes like focusing on children with upbeat dinners and toys. It comprehended the Indian market well and over and over concocted developments in its menu. Indeed, even subsequent to turning into a business sector pioneer, it keeps on acquainting new offerings with stay pertinent to the buyers like the late presentation of McFlurry.
Its been over 18 months since TACO BELL opened their first outlet in Bangalore. They have opened another in Bangalore from that point forward. I couldn't discover data on their site about their outlets in whatever other part of the nation. From what I listened, they will soon or rather ought to have at this point opened one in Mumbai. Possibly I am excessively unpracticed excessively remark yet i figure they have been moderate with their development arranges.
Global espresso chains like Starbucks, in relationship with Tata Coffee and Dunkin Donuts, in relationship with Jubilant sustenances (proprietor of dominos pizza) will set up shop in India soon. In spite of the fact that these chains won't be an immediate risk to Taco Bell, with the nearness of other universal brands in the scene, they will need to assign more assets to pick up the purchaser's consideration.
By and by, I feel that with the appealing evaluating, Taco Bell will make the Indian customers sit up and pay heed. In any case, with the sort of items TB is as of now offering it will be extremely troublesome for it to try and approach McDonalds, which has possessed the capacity to discover takers over all sections from youngsters to adolescents to families alike. Taco Bell ought to attempt to cut a corner for itself as a sound moderate outlet.
The inventive obligations have been moved to Ogilvy. Anticipating some phenomenal work from them as Taco Bell extends its impression over the nation. We will need to hold up and watch whether the Indian purchasers will "think out about the bun" .