Assume that you are a marketing manager charged with developing and leading a ma

Question

Assume that you are a marketing manager charged with developing and leading a market entry into a country with a large power distance index (PDI). What are three major concerns from a marketing viewpoint that you would need to address? Explain. And cite references Assume that you are a marketing manager charged with developing and leading a market entry into a country with a large power distance index (PDI). What are three major concerns from a marketing viewpoint that you would need to address? Explain. And cite references

Explanation / Answer

Ans: power distance index( PDI) measure is formulated by “Hofstede” .PDI index formally reveals the extent to which less powerful members of an organization poses discontent about unequal distribution of power. This index shows level of inequality from below to above.PDI varies from country to country .organizations and personnel execute various essential concerns from marketing viewpoint to perform business functions in large PDI nations.

Major marketing concerns:

             Organizations must strive for ultimate quality without any reservations. Usually consumers from individualistic cultures are more quality conscious. It pursue customers to desire for perfection and high quality products.individuals desires variety in an assumption that choice indicates self expression, attitude, and standards.

           Organizational management must take systematical precautions and ensures that market provides and reach up to date brands. Customers assume that expensive and well known brands fetch prestige in the society and acts as a symbol of status.

                   THE PROSPERITY OF ANY ORGANIZATION LARGELY DEPENDS UPON THE INNOVATIVE SKILLS AND ITS TRANSFORMATION INTO REALITY. CONSUMERS ALWAYS PREFER PRODUCTS WITH INNOVATIONS WHICH PROMOTES INDIVIDUALS EXISTENCE. IT ALSO STIMULATES AND GUIDES CUSTOMERS TO QUENCH THEIR DESIRE OF EQUALITY.

SOURCE:

http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1807-76922010000300004

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