Pick a brand. Attempt to identify its sources of brand equity. Assess its level
ID: 467301 • Letter: P
Question
Pick a brand. Attempt to identify its sources of brand equity. Assess its level of brand awareness and the strength, favorability, and uniqueness of its associations. Which brands do you have the most resonance with? Why? Can you find a large global brand that also seems to have a fiercely loyal following? Define its target segment, in terms of demographics, lifestyle, and customer benefits. Is it a mainstream brand in all markets?Discuss how brand equity can suffer when the brand expands its reach. Any examples? Any counterexamples, where extending reach increases equity?
Explanation / Answer
Let us again pick a brand Godrej. It is a well known brand in the Asian part of the world.