Marketing Strategy and Planning Tools\" Determine whether or not health care mar
ID: 88134 • Letter: M
Question
Marketing Strategy and Planning Tools"
Determine whether or not health care marketers need to recognize the value results from implementing marketing best practices across the multiple, varying activities that health care organizations carry out. Provide one (1) example of such recognition of value to support your rationale.
Evaluate the value of Michael Porter’s Value Chain as a marketing strategy and planning instrument for engendering an understanding of value-producing activities within health care organizations. Provide at least two (2) specific examples of the Michael Porter’s Value Chain Model that apply within a health care organization with which you are familiar
Explanation / Answer
ANSWER:
A marketing strategy defines and describes the objectives or planning through which you are going to satisfy your consumer needs.in the selecte target market .it does not involve written work but, it includes communication between different departments of the business enterprise.
Primary activities relate directly to the physical creation, sale, maintenance and support of a product or service. They consist of the following:
These activities support the primary functions above. In our diagram, the dotted lines show that each support, or secondary, activity can play a role in each primary activity. For example, procurement supports operations with certain activities, but it also supports marketing and sales with other activities.
Companies use these primary and support activities as "building blocks" to create a valuable product or service.