SLP 4 ASSIGNMENT-STRATEGIC PORTFOLIO MANAGEMENT Often ✓ Solved

Ethical principles and best practices must be constantly reviewed and deeply considered in the workplace. Social media have had a big impact particularly on the Digital Native (those born after 1980). In this assignment, you as a manager will need to remind the Digital Native to be mindful of their social media usage in the workplace and beyond.

Prepare a PowerPoint presentation on the use of personal social media in the workplace and discuss posting about your firm on your personal social media site when away from work. Discuss the restrictions on the use of personal social networks by employees, security issues, and how posting on social media can impact the firm’s image. This should take 3 to 4 pages.

Paper For Above Instructions

In today’s digital age, the intersection of social media and workplace practices has become increasingly significant, particularly as younger employees, referred to as Digital Natives, navigate both their personal and professional identities online. As a manager, it is crucial to address how personal social media use affects workplace culture, employee behavior, and the company's corporate image.

The Importance of Mindful Social Media Usage

Social media platforms provide employees with powerful tools for communication and engagement; however, they also come with responsibilities. Digital Natives, who are characterized by their pervasive use of technology, may sometimes overlook the implications of their social media activities, leading to potential risks for themselves and the company. Studies indicate that social media usage in professional contexts can result in misunderstanding and misrepresentation, impacting the organization’s reputation if not aligned with its values (Tomasino et al., 2014).

Restrictions on Use of Personal Social Media

Companies often implement policies to regulate the use of personal social media in the workplace for several reasons: productivity, security, and corporate reputation. According to Krutz (2011), clear guidelines regarding the use of personal devices and social media during work hours are essential for maintaining workplace productivity. Restrictions help to minimize distractions that can lead to decreased efficiency and focus. Managers must communicate these guidelines effectively, ensuring that employees understand the boundaries of personal social media usage while at work.

Security Issues Surrounding Social Media

Security is another critical concern regarding personal social media use in the workplace. With the growing risks of data breaches and cyberattacks, companies must remain vigilant about how employee activities can expose sensitive information. Mandviwalla and Watson (2014) highlight that sharing information related to ongoing projects, proprietary business strategies, or confidential client details on personal social media can inadvertently lead to security vulnerabilities. Therefore, employees must be educated about the risks associated with oversharing on their platforms and the potential repercussions both for themselves and the organization.

Impact on Company Image

The connections individuals have on social media can significantly influence a company's brand image. When employees post about their work lives, they are often seen as representatives of the organization, aligning their personal opinions with the company’s public persona. It is vital for Digital Natives to understand that their online behavior can reflect back on the company, often influencing public perception. If an employee posts negative comments or controversial material associated with their work, it can lead to reputational damage (Greenaway & Chan, 2013). To mitigate this risk, companies should engage in training sessions that reinforce best practices for professional online behavior.

Managing Personal Branding

Employees should also consider the concept of personal branding when using social media. Each post, image, or comment contributes to an individual’s professional narrative. It is beneficial for young professionals to create a positive online presence that supports their career goals while still representing their company appropriately. Within the workplace, management can foster an atmosphere that encourages constructive use of social media, where employees are empowered to contribute positively to the company’s image online (Saad et al., 2014).

Conclusion

In conclusion, as a manager, it is crucial to remind Digital Natives to be mindful of their social media usage both at work and beyond. Establishing clear guidelines, emphasizing security protocols, and promoting awareness of the impact on company image are essential steps in managing social media use in the workplace. Through effective communication and ongoing training, organizations can cultivate a culture of responsible social media engagement that enhances rather than detracts from their professional environment.

References

  • Greenaway, K. E., & Chan, Y. E. (2013). Designing a customer information privacy program aligned with organizational priorities. MIS Quarterly Executive, 12(3), 37-150.

  • Krutz, R. L. (2011). Web commerce security: Design and development. New York, NY: John Wiley & Sons.

  • Mandviwalla, M., & Watson, R. (2014). Generating capital from social media. MIS Quarterly Executive, 13(2), 97-113.

  • Saad, I., Rosenthal-Sabrous, C., & Gargouri, R. (2014). Information systems for knowledge management. New York, NY: John Wiley & Sons.

  • Tomasino, A. P., Fedorowicz, J., Williams, C. B., Gentner, A. A., & Hughes, T. T. (2014). Embracing system complexity in a shared service center collaboration. MIS Quarterly Executive, 13(2), 63-75.

  • Saylor Foundation. (2015). Business Information Systems. Creative Commons Book.

  • How to Find MIS Quarterly Executive. (2015). Introduction to Computer Information Systems/Information Systems. Creative Commons license.

  • Lecture 4 Ecommerce. (2015). Business Information Systems. The Saylor Foundation.