The purpose of this assignment is to help potential job seekers ✓ Solved

The purpose of this assignment is to help potential job seekers find ways to present themselves as a “perfect candidate” for a job that involves traveling/living overseas. Imagine that Starbucks is planning on opening multiple stores in Iceland and needs marketing managers that are energetic and enthusiastic to manage marketing/promotion activities there. Starbucks decides to identify and attract a qualified pool of applicants from various west coast universities, including from San Francisco State University, for this purpose. Please write a cover letter to the HR Manager at Starbucks to convince her that you are the “ideal fit” for the marketing manager position(s) in Iceland.

Please address your cover letter to:

Ms. Aroma Beans

Manager, Human Resources

Starbucks Coffee Company

2401 Utah Avenue South,

Seattle, WA 98134

Note: Most jobs require cover letters in addition to a résumé. This will be a good practice for you. Please ensure that your work is no more than two pages long and is of reasonable length.

Paper For Above Instructions

Ms. Aroma Beans

Manager, Human Resources

Starbucks Coffee Company

2401 Utah Avenue South,

Seattle, WA 98134

Dear Ms. Beans,

I am writing to express my enthusiasm for the Marketing Manager position at Starbucks for your upcoming stores in Iceland. As a recent marketing graduate from San Francisco State University, with hands-on experience in marketing initiatives, I am excited about the opportunity to bring my passion and skills to Starbucks, a brand I deeply admire. I believe my unique blend of local and international marketing experience, along with my commitment to creating memorable customer experiences, aligns perfectly with Starbucks' expectations for this role.

During my time at San Francisco State University, I developed a strong foundation in marketing principles and strategies. I worked as a marketing intern for a local startup, where I managed social media campaigns, developed promotional materials, and conducted market research. My efforts resulted in a 30% increase in social media engagement and a corresponding rise in customer inquiries, demonstrating my ability to connect effectively with target audiences. I also led a project to launch an online marketing campaign that successfully expanded our reach beyond local markets, a skill I believe will be invaluable for promoting Starbucks in Iceland, where building brand presence is crucial in a new market.

My travels to various countries, including Iceland, have instilled in me a keen understanding of cultural nuances and consumer behaviors, which are pivotal when entering new markets. I had the opportunity to study Icelandic market trends during a academic project. This knowledge, combined with my marketing expertise, equips me to tailor campaigns that resonate with Icelandic consumers. I am keenly aware that Starbucks is not just selling coffee; it is about creating a community experience that builds customer loyalty. I am ready to integrate Starbucks' core values and mission into our marketing strategies, ensuring a meaningful presence in Iceland.

Moreover, I possess strong analytical skills that aid in evaluating marketing effectiveness. For instance, in my senior project, I utilized data analysis tools to assess consumer behavior trends, leading to actionable insights that drove our marketing strategies. I am confident that I would leverage analytics to maximize Starbucks' marketing efforts in Iceland, adapting strategies based on real-time data to optimize results.

Working in diverse teams has prepared me to tackle the challenges of leading marketing initiatives in an international setting. I believe in fostering collaborative relationships, where ideas and creativity can flourish. I thrive in dynamic environments and am excited about the potential challenges and opportunities Starbucks’ expansion into Iceland presents.

Furthermore, my dedication to sustainability aligns perfectly with Starbucks’ commitment to ethical sourcing and environmental stewardship. I am enthusiastic about contributing to initiatives that reflect this responsibility, particularly in creating a sustainable marketing strategy that appeals to environmentally conscious consumers in Iceland. By communicating Starbucks' sustainability goals effectively, we can not only draw in customers but also contribute positively to our new community.

Thank you for considering my application. I am eager to bring my passion for marketing and my commitment to growth and community engagement to Starbucks. I would welcome the chance to discuss how my experiences and vision align with the objectives of your team. I look forward to the opportunity to contribute to Starbucks' success in Iceland and bring the beloved Starbucks experience to a new audience.

Sincerely,

[Your Name]

[Your Phone Number]

[Your Email Address]

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