Visualization And Communicationassignment 7 Logo Development II ✓ Solved

Using your best design from the previous assignment, develop a corporate logo and supplementary materials for a company. This assignment will take several stages to complete:

Stage One: Develop a name for your company and create a Strategic Plan by defining the following areas:

  • Company Name

  • Company Objectives

  • Target Audience

  • Attitudes

  • Copy Points

  • Single Message

Stage Two: Choose five different fonts to complement the logo and the company name.

Stage Three: Decide on color palettes and create five different color schemes that match the company name and services.

Stage Four: Combine the design elements to form a complete combination mark and create three different grey-scale logos.

Stage Five: Visualize the completed combination mark in color three times in varying sizes.

All stages should fit on an 8.5” x 11” paper. Individual stages can be combined in one .zip file for upload.

Be creative but also work smart. Use all of the design skills discussed in class.

Paper For Above Instructions

The process of developing a corporate logo is a multifaceted and structured endeavor that combines strategic planning, typography, color theory, and design execution. This paper outlines the stages involved in creating a logo for a hypothetical company, "EcoWave," which specializes in eco-friendly products and solutions.

Stage One: Strategic Plan

In developing the strategic plan for EcoWave, it is paramount to define the company's core elements, including:

  • Company Name: EcoWave

  • Company Objectives: To promote sustainable living through eco-friendly products that reduce environmental impact.

  • Target Audience: Environmentally conscious consumers aged 18-45 who prioritize sustainability.

  • Attitudes: The audience believes in making decisions that protect the planet and favor brands that align with their values.

  • Copy Points: EcoWave offers innovative solutions that not only cater to consumer needs but also contribute positively to the environment.

  • Single Message: "Ride the Wave of Sustainability."

Completing this strategic plan sets a strong foundation for all design elements moving forward.

Stage Two: Font Selection

Font selection is critical in reinforcing the brand's message. For EcoWave, five potential font choices were analyzed:

  • Font 1: Montserrat - This modern sans-serif exudes stability and professionalism.

  • Font 2: Raleway - A clean, elegant typeface that conveys a contemporary feeling.

  • Font 3: Open Sans - Its readability suits diverse applications, appealing to a broad audience.

  • Font 4: Lora - A serif font that adds a touch of warmth and friendliness.

  • Font 5: Roboto - A versatile, geometric font that blends well across digital and print media.

Each chosen font was printed in three different sizes to analyze their visibility and adaptability in different contexts. Ultimately, Montserrat was selected for its modern appeal and legibility.

Stage Three: Color Palettes

The next phase involved crafting color schemes that resonate with the eco-friendly ethos of EcoWave. Five different palettes were developed:

  • Palette 1: Ocean Blue, Leaf Green, and Earth Brown

  • Palette 2: Sky Blue, Sand Beige, and Lime Green

  • Palette 3: Forest Green, Soft Gray, and Coral

  • Palette 4: Turquoise, Olive Green, and White

  • Palette 5: Mint Green, Light Blue, and Sunflower Yellow

Each color was represented with swatches and noted with their CMYK breakdown. Palette 1 was ultimately chosen, reflecting nature's balance.

Stage Four: Grey-scale Logos

With typography and color decisions established, the next step was creating grey-scale logos for EcoWave. The design process involved combining the company name with stylistic elements that embodied its eco-friendly mission. Three variations were developed:

  • Logo 1: A simple combination mark with a wave graphic and the company name in Montserrat.

  • Logo 2: An emblem-style logo integrating a leaf within the wave shape.

  • Logo 3: A bold type-only representation emphasizing the company's focus.

After careful revision and feedback, Logo 1 was selected as the final grey-scale design.

Stage Five: Final Logo Visualization

The culmination of this project involved visualizing the selected logo in color. Three versions were created in varying sizes, ensuring adaptability for different media formats. This final logo encapsulates EcoWave's identity while effectively communicating its mission of sustainability.

Conclusion

The logo development process exemplifies a thoughtful approach to designing a corporate identity that reflects the company's strategic goals. Each stage, from strategic planning to final visualization, builds upon the previous one to ensure that the corporate identity is cohesive and impactful. EcoWave now possesses a logo that not only represents its values but also appeals to its target audience.

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