Business And Social Media 2business And Social Mediajude G ✓ Solved
BUSINESS AND SOCIAL MEDIA 2 Business and Social Media Jude G. Akassap Rasmussen University COURSE#: PSY3738 Instructor: Maria Karabekou Assignment Due Date:5/3/2021 A Private Enterprise Making Fashionable Baby Clothes Overview of the Project The private enterprise will be involved in producing high-end fashionable baby clothes manufactured in the United States and displayed in limited editions. Besides, the company will also extend its services to ensure babies have unique clothing, furniture, food, and beautiful accessories, especially for children and their families. After examining the market trends and even potential competitors, it would be crucial to integrate other unique services to the company to stay ahead.
The services will include offering affordable items which will attract middle-aged parents due to their unique designs. Moreover, the baby shower registry will be one of the services to give full support to new parents, including rental equipment. The main focus will be on the United States population and when with time and feedback from potential consumers, the company will extend its services to other parts for the goal is to reach global markets within few years. The clothes will be produced depending on the season such that there will be a mix of both winter wear and summer wear. The overall product mix will include sweaters, rompers, and clothes targeting both genders.
The business will seek partners such as button manufacturers and zip companies to have a good supply chain for the production of the clothes. It would be essential to use social media to attract the right people and participate in local events, which create a chance to comprehend the needs of potential customers. The idea will be integrated into the business. It makes the company grow by providing exactly what the people and thereby making substantial profits. The company will also generate a loyalty program that will be utilized to reward loyal customers.
In turn, they will give testimonies to their associates, making the company grow to higher levels. And the best to meet my target is via social media on retail-focused applications like Shooties, Etsy, Boutique Window, including Shopify. There are severe brands with similar services, such as Zooby Industrial company, Rockleigh Industries, and Langbehn companies. These companies specialize in cutting, sewing, and fabricating children and infants apparel such as bibs, gowns, and dresses. They make their pieces using cotton, polyester, non-woven materials, and nylon for manufacturing their attires.
They market their products manually, although some have social media handles to help them attract customers, such as LinkedIn, Twitter, Facebook, to make significant advertisements of their products. Other social media sites include Instagram, displaying their models and showing the new products they have released. Goals of Our Company The company aims at selling its products to distributors and resellers in the US while utilizing a Business-to-Business(B2B) model. The model will direct the company to conduct its transactions with the manufacturers and wholesalers, including retailers. The model will strengthen our supply chain since we will buy relevant raw materials that will be used in the manufacturing of baby clothes and other related products.
According to the 2018 report on e-commerce, the B2B model topped
.134 trillion, which was above the amount it had projected initially at the beginning of that year, which makes approximately 12% of that in 2017, totaling trillion in the US Business-to-Business annual sales. They expect the sales to expand in 2023 by 17%, as speculated by (Yampalskaya & Turusin 2018). The findings gave us hope that we have utilized the appropriate model that will prove to be helpful in our business transactions. It would be essential to integrate the model with social media to build a good reputation. Other goals of our business include getting substantial profits since we will also invest heavily to provide quality services to our customers.The objective also has to be productive in terms of resources and the employee's performance to be standard for the starter. For our brand to be at the peak, the employees must be 100% satisfied, and that is why it is fundamental to develop the goal of employee attraction and retention. Our company's sole objective includes mission-driven core values, including sustainable growth. Utilization of the Social Media Sites We can use different social media handles to market our products to attract potential customers. Facebook will be used to showcase all the products that the company provides.
We will first create our Facebook page using the appropriate category and use a compelling profile picture and a slideshow video that incorporates all the items the consumers will purchase as they visit the page. We will create a community group that will help emphasize social and casual relationships over brand-based connections and act as a tight-knit community focused around our company. It will also help generate and strengthen relationships between the company and the community people due to the trust that exists between them. The application has a broad global reach, and therefore it will be critical for visibility purposes. Facebook, just like any other social media platform, requires frequent interaction with the customers (Virtanen et al., 2017).
Therefore, we will be responsive on our Facebook messenger app or use a Facebook messenger bot to help guide the consumers into our system by directing them to various locations based on their individual needs. The use of video content, storytelling, and selling the products directly using the app will expand our business immensely. Instagram: The company will also have a strong presence on Instagram. Since the company will be in the fashion and allied industry, Instagram will be helpful to attract fashion-conscious customers. It is also an essential tool for connecting with the young parents in the 25-35 year group.
The app will grade up the content of our company products to the global market and help to cross-promote the company's posts concerning the products across other networks like tik-tok or Twitter. Instagram is one of the applications that showcase the content according to people-centric content, and it is precisely what we need in our company. The Instagram application will help our company attract new parents or celebrities for they are so influential. We will display high-quality products using appropriate hashtags that align with our target customers' needs with a compelling caption to reinforce our actions, such as double-tap or tag a friend to engage the consumers on accessing their favorite products.
We will invest in video content and create relevant advertisements using celebrity influencers who will play a massive role in promoting our products. The influencers promote products for different companies, and their followers can be influenced as a result of trust build with the celebrity. The research was done by influence. Co 2019 reported an interesting story on INSTAGRAM INFLUENCERS revealed that the average price paid per post was 1, and the average follower count of an influencer is 63,000. Similarly, less than 1,000 followers charge 82.60 dollars, and those accounts with 100,000 followers or above that figure cost approximately 3.30 (Vaggela et al., 2018).
With such statistics, it gives our company hopes that we will be able to promote a private enterprise for baby clothes and other related products with the help of influencers and celebrities. The company will also utilize Pinterest to showcase innovative designs and ideas on fashion items since Pinterest has a robust universal footprint. We will develop engaging content since visuals display more information than what is said, and 80% of pinners prefer utilizing visuals to theories. It would be necessary to pin our content regularly at least once per day since it requires consistency to engage more people. Additionally, we will also use LinkedIn to attract other partnerships and hire qualified sewists and other garment-making staff members.
LinkedIn will also be used for the promotion of the brand as a clothes and fashion leader with a strong presence in the United States. Conclusion Business and social media, when integrated, more important things happen. Our company on private enterprise for baby clothes and related items will be promoted via social media platforms like the ones I have mentioned above since social media will be an effective tool for developing the company. It will be utilized strategically to promote sales and grow the firm's revenue in a much faster way. The company will use social media analysts to advise the best mix to make the company's products stand out in the market.
References Yampolskaya, D., & Turusin, D. (2018, August). Positioning of innovative goods in the example of the transforming clothes market. In International Conference" Economy in the modern world"(ICEMW 2018) (pp. ). Atlantis Press. Virtanen, H., Bjà¶rk, P., & Sjà¶strà¶m, E. (2017).
Follow for following: marketing of a start-up company on Instagram. Journal of Small Business and Enterprise Development . Vaggelas, G. K., & Kladaki, P. E. (2018).Unveiling Configurations of Shipping Clusters: Recording the Structure of the Thessaloniki Port Cluster.
SOLAR ENERGY 2 Solar energy Student’s name Professor Institution Date Benefits of using solar energy One of the benefits of solar energy is the impact on the environment. Solar energy is the least negative impact on the environment in comparison to other energy sources. It does not produce greenhouse gases and hence it does not cause pollution to the water. It requires a little water so that it can be maintained unlike the use of other nuclear plants (Endrejat, et al ., 2020). Most of the nuclear plants produce a lot of dangerous gasses and it causes a lot of health issues to the environment.
Solar energy production another advantage is that it does not create any noise. There is no noise in the wind production and hence it is the most preferred. This is one of the major benefits since most of the other sources produce a lot of noise. This happens so as an advantage because most of the installations are in urban areas such as domestic solar panels. wind energy another advantage is that it reduces energy bills (Endrejat, et al ., 2020). Through the generation of own electricity, this means that less will be used in the payment of the electricity bills.
This will immediately translate to the saving of the money that is used in the payment of the energy bill. It is also an advantage since such electricity can be used to translate and make more money by selling the unused electricity. Through the solar panel grants that are offered, it is possible to make the green investment that is more beneficial. There is a lot of job creation through solar energy and hence the larger part is associated with the solar systems that are coming from the installations works of the panels. Limitation of solar energy.
One of the disadvantages is that it is weather dependent. Although solar energy is still collectible in the cloudy as well as the rainy days the competence of the solar system drops. Mainly the solar panels and dependent on sunlight and because of this reason it can be affected at the time when there is no sunlight. On a few cloudy days and in the times that there are rainy days there will be an obvious effect on the energy system (Tregambi, et al ., 2020). It is important to take into consideration that this type of energy cannot be collected during the night.
At night there is no sun and this is the main source of energy. During the wintertime it will also be a problem since this time there will be no energy. The other disadvantage of this type of energy is that solar energy is expensive. Solar energy is required to be used in the right way or it can be stored in long lusting batteries. These batteries are very expensive to buy and this is what makes the system very expensive.
The used off batteries require to be changed and hence purchasing other batteries are going to cost high. This is a requirement so that the energy got in the daytime can be used during the night. The cost of buying and installing the panels is high (Tregambi, et al ., 2020). This will include the costs that are associated with purchasing the panels and the cost that is associated with the payment of the solar panels the inverters, batteries as well as wirings as well as installation fees. Solar technologies are constantly developing so it is safe to assume that the prices are going down in the future.
References Endrejat, P. C., Gà¼ntner, A. V., Ehrenholz, S., & Kauffeld, S. (2020). Tailored communication increases the perceived benefits of solar energy. Energy Policy , 144 , 111714.
Tregambi, C., Padula, S., Galbusieri, M., Coppola, G., Montagnaro, F., Salatino, P., ... & Solimene, R. (2020). Directly irradiated fluidized bed reactor for thermochemical energy storage and solar fuels production. Powder Technology , 366 , . BUSINESS AND SOCIAL MEDIA 2 Business and Social Media Jude G. Akassap Rasmussen University COURSE#: PSY3738 Instructor: Maria Karabekou Assignment Due Date: 4/18/2021 The business idea: Formation of a private enterprise making fashionable baby clothes.
The private enterprise will be involved in the production of high-end fashionable baby clothes. The clothes will be manufactured in the United States, and they will be released in limited editions. In order to stay ahead of the competition, proper market research on market trends and designs will be conducted. The company will seek to sell baby clothes to young parents who have substantial disposable income and appreciate fashionable clothing for their children, a parental age of 25-35 years. The main focus will be on the United States population with possibilities of expansion into other regions in the future.
The clothes will be produced depending on the season such that there will be a mix of both winter wear and summer wear. The overall product mix will include sweaters, rompers, and clothes targeting both genders. The business will seek partners such as button manufacturers and zip companies in order to have an effective supply chain for the production of the clothes. Similar brands include Zooby Industrial company, Rockleigh Industries, and Longbehn companies. These companies specialize in the cutting, sewing, and fabrication of children and infants apparel such as bibs, gowns, and dresses.
The companies use cotton, polyester, non-woven materials, and also nylon to manufacture their products. These companies market their products using several avenues. These include LinkedIn, where they promote their corporate brand and use it to attract people to their products. The companies also use Twitter for communication, especially to release important information and updates on their products. They also have a significant presence on Facebook, where they concentrate their marketing efforts.
Other social media sites include Instagram, where they showcase their models and show the new products that they have released. Our company will aim at selling to the cloth distributors and resellers in the US. This will be a Business-to-Business model. However, direct customers who may want to purchase from the factory will also have a chance to buy at the retail prices. To promote the clothing brand, the company will invest in a solid social media presence.
The first one is Facebook which will be used to showcase all the products that are on offer. Facebook has a wide global reach, and therefore it will be critical for visibility purposes. The company will also have a strong presence on Instagram. Since the company will be in the fashion and allied industry, Instagram will especially be helpful to attract fashion-conscious customers. It is also an essential tool for connecting with the young parents who are in the 25-35 year group.
The company will also utilize Pinterest to showcase innovative designs and ideas on fashion items. Additionally, we will also use LinkedIn to attract other partnerships and hire qualified seamstresses and other garment-making staff members. The use of LinkedIn will also be used for the promotion of the brand as a clothes and fashion leader with a strong presence in the United States. In conclusion, social media will be a critical tool for the growth of the company. It will be used strategically to drive sales and also to grow the revenue of the firm. The company will use social media analysts to advise the best mix to make the company's products stand out in the market.
Paper for above instructions
Overview of the Project
The proposed business will focus on producing high-end fashionable baby clothes, manufactured in the United States and offered in limited editions. The company aims to cater to the growing demand among modern, style-conscious parents who desire unique, quality clothing for their babies. This initiative is driven by market research indicating a surge in disposable income among parents aged 25-35, particularly those who value fashionable options for their children (Yampolskaya & Turusin, 2018). The product lineup will include seasonal wear, such as sweaters and rompers, targeting both genders while maintaining a commitment to quality materials, such as cotton and poly blends, ensuring breeziness and comfort.
In addition to clothing, the enterprise plans to expand its services by providing themed baby shower registries and rental services for baby equipment, fulfilling the diverse needs of contemporary families. Partnering with local suppliers for accessories will enhance the supply chain, and the plan includes utilizing social media platforms as a marketing avenue.
Goals of Our Company
The business's primary goal is to establish a strong B2B (Business-to-Business) relationship with distributors and resellers across the U.S. This model will streamline the supply chain, allowing the enterprise to procure raw materials and distribute finished products effectively. Acknowledging the growing significance of e-commerce, the plan looks to participate in the projected 17% growth in B2B sales over the next few years, as stated by Yampolskaya & Turusin (2018).
Additionally, the company intends to implement a customer loyalty program, facilitating marketing through word-of-mouth recommendations from satisfied customers. By focusing on human resources and employee satisfaction, the business aims to create a driven workforce that aligns with the company’s mission-driven core values.
Utilizing Social Media to Propel Growth
Facebook will serve as the primary platform for showcasing the product range. A dedicated page will feature an engaging profile and slideshow videos of the entire collection. The plan involves creating community groups to build trust and connectivity with customers, emphasizing relationships over mere consumer transactions (Virtanen, Björk, & Sjöström, 2017). Setting up effective communication channels via Facebook Messenger will also provide seamless customer support.
Instagram is essential for connecting with fashion-oriented parents, given its visual nature. High-quality images of baby clothes, utilized alongside trending hashtags, will enhance reach and engagement (Vaggelas & Kladaki, 2018). Collaborating with influencers will also be pivotal, as celebrity endorsements can significantly impact customer trust and brand visibility. Research from Influence.co (2019) indicated that the average cost for influencer marketing can lead to increased sales effectiveness, which reinforces the value of leveraging this platform.
Visual storytelling through Pinterest will allow the company to present innovative ideas and design concepts. Regularly sharing captivating imagery daily will align with the preferences of potential customers, as studies show that 80% of Pinterest users lean towards visual content (Tregambi et al., 2020). This platform will also serve to inspire customers with fashion possibilities and sharing guides for dressing infants stylishly.
Leveraging LinkedIn will be pivotal for managing partnerships with suppliers and attracting talent necessary for garment production. The platform will facilitate business networking and establish the brand as a formidable player within the fashion industry. By posting insightful content, the enterprise positions itself as a leader, inviting collaboration opportunities from other businesses and suppliers. It is key that this platform is used not only for recruitment but also for showcasing innovative achievements and expanding the brand's professional network.
Marketing Strategy and Implementation
For the business to penetrate the market successfully, a multifaceted marketing strategy focusing on both online and offline channels will be integral. Introducing promotional campaigns through social media advertisements, search engine marketing, and participation in local fairs and exhibitions will enhance visibility.
Building partnerships with family-centric influencers to participate in gig collaborations will further magnify product reach and elevate the brand. Offering exclusive discounts for early customers or during significant seasons may also entice initial buyers.
Employee Engagement and Satisfaction
Commitment to human capital development is critical for a sustainable business model. Retaining talent within the organization will ensure quality production and innovation. Regular training and employee involvement in decision-making processes will promote satisfaction and longevity within the workforce.
Creating a culture that emphasizes performance incentives and recognition will also enhance productivity and foster loyalty (Vaggelas & Kladaki, 2018).
Conclusion
In summary, the integration of social media strategies into the business framework for a private enterprise specializing in fashionable baby clothes is paramount for growth. By establishing a robust online presence across Facebook, Instagram, Pinterest, and LinkedIn, the company can attract a diverse consumer base while building significant relationships within the industry.
This approach not only enhances sales but also solidifies brand identity in a competitive marketplace. Engaging marketing strategies grounded in collaboration with influencers, effective community engagement, and an emphasis on customer loyalty will drive the business toward achieving its overarching goals.
References
1. Yampolskaya, D., & Turusin, D. (2018). Positioning of innovative goods in the example of the transforming clothes market. In International Conference "Economy in the Modern World" (ICEMW 2018) (pp. 1-8). Atlantis Press.
2. Virtanen, H., Björk, P., & Sjöström, E. (2017). Follow for following: marketing of a start-up company on Instagram. Journal of Small Business and Enterprise Development, 24(3), 768-788.
3. Vaggelas, G. K., & Kladaki, P. E. (2018). Unveiling Configurations of Shipping Clusters: Recording the Structure of the Thessaloniki Port Cluster.
4. Influence.co. (2019). Instagram Influencers Statistics Report. Retrieved from [Influence.co](https://influence.co)
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