Digital Communication Planthe Name Of The Organization That The Commun ✓ Solved

Digital Communication Plan The name of the organization that the communication plan is meant for is the United States Army. The United States Army is among the three major military departments that reports to the Department of Defense. The organization is the largest branch of the United States Armed Forces, and is charged with the responsibility of performing land-based military activities. The topic for the communication plan is: Embracing Tolerance to Diversity in the Army. The target audiences for the communication plan include: Army Senior Staff to the lowest ranks such as the private.

Other groups include males, females, and other minority groups working in the army. Online Discussion Rubric – Digital Communication Plan Unacceptable Poor Fair Very Good Content 0 points 2 points 4 points 5 points Does not follow assignment directions Minimally follows some of assignment directions Adequately follows most of assignment directions Fully and completely follows assignment directions Description of context of the digital communication plan 0 points 10 points 15 points 10 points The description of the context of the event is not included. The description of the context is missing many components. It lacks the details to understand the critical incident. The description of the context includes all components.

It provides enough details to understand the critical incident. The description of the context includes all components. It is clear and concise while providing significant details to be able to envision the importance of the message purpose. Discussion of platform choices 0 points 4 points 7 points 10 points The discussion of the platform choices is not included. Does not provide for a graduate-level scholarly analysis; no integration between theory and practice is evident; no reference to literature The discussion of the platform choices lacks critical thinking and application of the course content.

Minimally provides for a graduate-level scholarly analysis; discussion is superficial in nature; no reference to literature The discussion of the platform choices demonstrates critical thinking and application of the course content. Adequately provides for scholarly analysis; discussion and presentation approach the graduate-level in nature; minimal reference to scholarly literature The discussion of the platform choices demonstrates critical thinking and application of the course content. Additionally there is unique insight and application of communication theories. Fully provides for scholarly analysis at the expected graduate-level; multiple references to scholarly literature and class discussions; full integration between theory and practice is evident Communication plan organizational matrix 0 points 5 points 10 points 15 points The communication plan matrix is not included or does not include the platform, timing and description of message.

The communication plan matrix is included with the platform, timing and description of message. The details in the plan lack specificity or alignment. The communication plan matrix is included with the platform, timing and description of message. The details in the include marginal specificity or alignment. The communication plan matrix is included with the platform, timing and description of message.

The details in the plan have specificity and alignment. Additionally, the plan demonstrates unique insight and application of the theories of communication. Messages for a variety of delivery platforms 0 points 5 points 10 points 15 points All four messages are not included or integration between theory and practice is not evident. All messages are included and integration between theory and practice is evident in most of the message design. All messages are included and integration between theory and practice is evident in all of the message design.

All messages are included and integration between theory and practice is evident in all of the message design. Additionally, the messages demonstrate unique insight and application of the theories of communication. Reflection 0 points 7 points 14 points 20 points Does not provide for a graduate-level reflection to the critical incident; reflection is off topic; does not contain appropriate reference to the professional literature and/or professional experiences Minimally provides for a graduate-level reflection to the critical incident; reflection is only minimally off topic; contains few appropriate references to the professional literature and/or professional experiences Adequately provides for a graduate-level reflection to the critical incident; reflection is on topic; contains several references to the professional literature and/or professional experiences Fully provides for a graduate-level reflection to the critical incident; reflection is limited to the topic; contains multiple appropriate references to the professional literature and professional experiences Timeliness 0 points 2 points 4 points 5 points Submitted three or more days late Submitted two days late Submitted one day late Submitted on or before the due date Scholarly Writing 0 points 7 points 14 points 20 points Does not follow APA format; multiple errors in writing, grammar, and style detract from the presentation of facts.

Minimally follows APA format; several errors in writing, grammar, and style that detract from the presentation of facts. Mostly follows APA format; Some errors in writing, grammar, and style that overall do not detract from the presentation of fact. Fully and completely follows APA format; very few errors in writing, grammar, and style; scholarly writing is at the expected graduate-level. TOTAL

Paper for above instructions

Digital Communication Plan: Embracing Tolerance to Diversity in the United States Army

1. Introduction

The United States Army, as one of the three major military departments under the Department of Defense, plays a crucial role in the defense and sovereignty of the nation. With approximately 1.3 million active-duty soldiers, the Army represents a vast array of cultural and ethnic diversity (U.S. Army, 2023). Embracing tolerance for this diversity is not only essential for fostering a harmonious workplace environment but also for enhancing operational effectiveness. This digital communication plan aims to address the importance of tolerance to diversity within the Army, targeting different ranks from senior staff to privates, and various demographic groups including males, females, and minority groups.

2. Context Description

The increasing diversity of the U.S. Army is reflective of broader societal changes, where representation and inclusion have become focal points in various institutions (Zaccaro et al., 2020). Nonetheless, the Army has faced challenges in fully embracing this diversity. Incidents of discrimination, lack of representation in leadership, and cultural misunderstandings can hinder unit cohesion and operational readiness (Harris & Holmes, 2020). The Army recognizes that to succeed in its mission, it must leverage its diverse workforce, creating an environment where every soldier feels valued and empowered. This communication plan responds to those needs by highlighting the importance of tolerance.

3. Platform Choices

Successful communication in the Army requires leveraging various platforms to reach a diverse audience effectively. Four platforms selected for this digital communication plan include:
- YouTube: Video content captures attention and can showcase personal stories of diverse soldiers, emphasizing unit cohesion and acceptance. (Duncan, 2022).
- Army's Internal Social Media: Utilizing Facebook and Instagram groups to share statistics, infographics, and brief posts about diversity initiatives fosters ongoing dialogue (Pope, 2021).
- Podcasts: Recognized as an emerging platform, they offer ease of access and allow soldiers to engage with content on-the-go. Topics can range from success stories of diverse soldiers contributing to operations and training (Kats, 2021).
- Webinars: Facilitated discussions among Army leaders, specialists, and soldiers on practical strategies for embracing diversity can foster knowledge sharing and enhance organizational culture (Levine et al., 2020).
These platforms were chosen based on their popularity among army personnel, their capacity to create engaging content, and their utility in fostering interactivity and feedback.

4. Communication Plan Organizational Matrix

| Platform | Timing | Description |
|------------------------------|--------------------|---------------------------------------------|
| YouTube | Monthly | Short videos featuring stories of soldiers from diverse backgrounds sharing their experiences and the positive impacts of diversity on unit operations. |
| Internal Social Media | Weekly | Infographics and highlights of ongoing diversity training and support programs. Regular posts inviting feedback and sharing diverse culture appreciation events. |
| Podcasts | Biweekly | Episodes focusing on personal narratives from soldiers who overcame challenges related to diversity and promoting an inclusive environment. |
| Webinars | Quarterly | Interactive sessions with leaders discussing policies, initiatives, and the importance of embracing diversity and tools to address discrimination. |
This matrix emphasizes clear timing and platform selection while aligning communication with organizational goals of diversity and tolerance.

5. Messages for Variety of Delivery Platforms

Message for YouTube:
Title: "Unity in Diversity: Personal Stories from the Army"
Content: A series of soldier interviews depicting personal anecdotes regarding challenges faced due to diversity, resilience, and how embracing each other’s differences resulted in unity. This medium emphasizes storytelling, appealing emotionally and cognitively to the audience's values.
Message for Internal Social Media:
Post Title: "Join us in Celebrating Diversity Monthly!"
Content: Infographics showing the percentage of minority representation in different ranks, alongside the power of diverse teams in enhancing performance. An open invitation to diversity events fosters engagement.
Podcast Episode:
Title: "Standing Together: Overcoming Barriers"
Content: A discussion with soldiers from various backgrounds on navigating and overcoming workplace prejudice, emphasizing a collective commitment to embrace inclusivity and respect.
Webinar Topic:
Title: "Strategies to Foster a Diverse and Inclusive Army"
Content: Army leaders addressing policies, sharing best practices from different units, and inviting thoughts from all ranks to create a culture where diversity is celebrated.
Each communication message's design aligns with theories of social constructivism, emphasizing experience sharing to reshape perceptions and foster connections (Harcourt, 2019).

6. Reflection

Reflecting on the digital communication plan for the Army reveals that the essence of embracing diversity transcends mere tolerance. The dialogues surrounding diversity should encourage active engagement and thoughtful conversations. Leaders must recognize that inclusion leads to enhanced mission accomplishment (Mor Barak, 2019). The importance of fostering an inclusive culture is evidenced through diverse teams' enhanced creativity and operational efficiency (Dreachslin, 2020). The impact of effective communication strategies in reaching all ranks cannot be understated.
Additionally, embracing diversity goes beyond routine policies; it is about changing mindsets to value every individual's contribution. Using varied communication platforms helps cater to the differing engagement styles of soldiers. Integrating communication theories with practical implementations allows the Army to be proactive in managing diversity effectively.

7. Conclusion

Whether it's fostering an inclusive environment through personal stories on YouTube or facilitating real-time conversations in webinars, this communication plan sets a comprehensive approach to promoting tolerance to diversity in the Army. By utilizing varied platforms and messages tailored to different audiences, the United States Army can effectively champion diversity and cultivate a culture of respect and cohesion.

References

1. Dreachslin, J. L. (2020). Diversity and inclusion in healthcare organizations: a synthesis of the literature. Journal of Healthcare Management, 65(2).
2. Duncan, A. (2022). Harnessing the power of video storytelling in social change campaigns. Journal of Media & Communication.
3. Harris, J., & Holmes, T. (2020). Navigating diversity in the military: Challenges and opportunities. Armed Forces & Society.
4. Harcourt, W. (2019). Theories in Gender and Development: a critical recount of social constructivism. Gender & Development.
5. Kats, I. (2021). Podcasting as a tool for knowledge dissemination in organizations. Journal of Business Communication.
6. Levine, M., et al. (2020). The effects of webinars on workplace learning: A comprehensive meta-analysis. Human Resource Development Quarterly.
7. Mor Barak, M. E. (2019). Managing diversity: a holistic approach. SAGE Publications.
8. Pope, R. (2021). The impact of internal social media on employee engagement: A case study of the military. Military Behavioral Health.
9. U.S. Army. (2023). Diversity and Inclusion. Retrieved from [U.S. Army official website](https://www.army.mil)
10. Zaccaro, S. J., et al. (2020). Leadership and diversity: A framework for the future. Leadership & Organization Development Journal.