Introduce Myself As A Brand1brand Idea What Is Itlooking Back On My ✓ Solved

Introduce myself as a brand 1. Brand idea – What is it Looking back on my past 2 years, the key sentence to describe is “finding out my personal career pathâ€. I spend a lot of time on the plan my career and apply for internships to experience different jobs. Thus, If I would develop and promote myself as a brand, I would take my abundant career experience as my strength and core characteristic to let people remember me. The brand would be a service that I can offer to customers.

The targeted customers would be any undergraduate and graduate who want to find a job or plan for their career path. I give advice and share information with them. The service would be two parts: free information sharing and paid knowledge sharing. 2. What images or content are given The images will be given to the customers are four characteristics: Professional, Affordable, Efficiency, Close 3.

How it will be designed · Professional Since I take service as a brand, the customer may want to know what kind of service at the first hand. Professional is an important brand image that I would like to convey to customers. By telling them my abundant experiences in resume amending, interviewing and internship experiences over 3 areas. [Resume amending times: 150+ times (for me or friends); Interviews experience：more than 30 times; My internship experiences: time = around 1 year (Asset management consultor in Citibank, Public relations manager in Tencent, SAAS product design in PingAn tech company, APP Product design in Tencent.)] · Affordable Secondly, I will separate the service to free information sharing and paid knowledge.

The reason is that pricing would leave customers a sense of worth. Also, I believe that people paid for something, they cherish something. However, since my targeted customers are all students so they may have not much money. The price is set within a very affordable and reasonable range. For example, I write essays regarding career and post recruiting information on my social platform media, which are free information sharing.

While the things such as mock interview, resume amending would be in charge. · Efficiency A brand slogan is designed: “Timely and Rightly know everything of your career path!†which conveys a sense of efficiency. Beyond that, the mock interview will be set within 40mins, and the amended resume will be given to customers within 3 days. · Close The target customers would be students who looking for jobs or internships. I’m also a student. The same social status will make customers feel a sense of friendliness. We are in the same situation, and I will help those who have a career goal.) Besides, the warm and colorful brand color would be choose to show this “Close†feeling.

4. How the brand will be promoted a. Design a poster Firstly a poster would be designed and posted, which contains a brand name (my short English name TiTi), basic information such as my interview and internship experience, and what I can provide for them (the free charge part and paid parts), how it works (order, time length, price, contact). b. New Media Operation I would choose Weibo as my main social platform to connect with customers and spread this brand. Here I timely share information such as my personal thought in related to finding jobs, interviews.

Those information will be short and subjective. Also, the information on recruiting will be shared. Besides that, I write some analysis essays such as “What the most important skills for product design?†“Important things to attention before the interview†etc. The social platform is also a place that I can contact any customers who have questions or want to take an order, timely giving response to them. To let more and more people know this brand, a spreading strategy will be settled.

A campaign such as sharing my account or post to WeChat moments can get a free chance of resume amending. 5. POPs and PODs of this brand In terms of POP, the essential components of job-consulting would be professional consultor, reliable quality of service and price. My brand’s competitive advantages would be relatively low price and the close feelings convey to the customers. The customers would know that they are talking to an experienced peer.

Compared to those business intuitions whose consultors are relatively had several working years, may not that sensitive to the job market and the needs of young people now. QUESTION 1 What is the Null Hypothesis? H0: μ1 = μ2 = μ3 H0: μ1 <= μ2 <= μ3 H0: μ1 >= μ2 >= μ3 H0: μ1 not= μ2 not= μ3 QUESTION 2 What is the Alernative Hypothesis? Ha: μ1 not= μ2 not= μ3 Ha: μ1 < μ2 < μ3 Ha: μ1 > μ2 > μ3 Ha: Not all means are equal QUESTION 3 What is the mean for Wax Type 1? (2 decimals) QUESTION 4 What is the mean for Wax Type 2? (2 decimal) QUESTION 5 What is the mean for Wax Type 3? (2 decimal) QUESTION 6 What is the σ2 for Wax Type 1? (2 decimal) QUESTION 7 What is the σ2 for Wax Type 2? (2 decimal) QUESTION 8 What is the σ2 for Wax Type 3? (2 decimal) QUESTION 9 What is the calculated SSTR? (2 decimal) QUESTION 10 What is the calculated SSE? (2 decimal) QUESTION 11 What is the calculated SST? (2 decimal) QUESTION 12 What are the total degrees of freedom?

QUESTION 13 What are the Treatment degrees of freedom? QUESTION 14 What are the Error degrees of freedom? QUESTION 15 What is the calculated test statistic? (4 decimal) QUESTION 16 What is the critical value? (4 decimal) QUESTION 17 What is the critical value of p? (4 decimal) QUESTION 18 What is the conclusion? Reject H0: There is not enough evidence to conclude that the mean number of washes for the three wax types are not the same. Do Not Reject H0: There is not enough evidence to conclude that the mean number of washes for the three wax types are not the same.

Reject H0: There is enough evidence to conclude that the mean number of washes for the three wax types are not the same. Do Not Reject H0: There is enough evidence to conclude that the mean number of washes for the three wax types are the same. QUESTION 19 What is the SST? (4 decimal) QUESTION 20 What is the MSTR? (4 decimal) QUESTION 21 What is the SSBL? (4 decimal) QUESTION 22 What is the MSBL? (4 decimal) QUESTION 23 What is the SSE? (4 decimal) QUESTION 24 What is the MSE? (4 decimal) QUESTION 25 What is the calculated test statistic? QUESTION 26 What is the critical value? QUESTION 27 What is the critical value of p?

QUESTION 28 What is the conclusion? Reject H0: There is not enough evidence to conclude that the mean number of washes for the three wax types are not the same. Do Not Reject H0: There is not enough evidence to conclude that the mean number of washes for the three wax types are not the same. Reject H0: There is enough evidence to conclude that the mean number of washes for the three wax types are not the same. Do Not Reject H0: There is enough evidence to conclude that the mean number of washes for the three wax types are the same.

QUESTION 29 What is the calculated test statistic? QUESTION 30 What is the critical value? QUESTION 31 What is the critical value of p? QUESTION 32 What is the conclusion? Reject H0: There is not enough evidence to conclude that the mean number of washes for the three wax types are not the same.

Do Not Reject H0: There is not enough evidence to conclude that the mean number of washes for the three wax types are not the same. Reject H0: There is enough evidence to conclude that the mean number of washes for the three wax types are not the same. Do Not Reject H0: There is enough evidence to conclude that the mean number of washes for the three wax types are the same. Problem 1 Problem 1 Home products Inc. is considering marketing a long-lasting car wax. Three different waxes (Type 1, Type 2, and Type 3) have been developed.

Are the three waxes equally effective? Be prepared to answer any questions concerning this problem. In order to test the durability of these waxes, 5 new cars were waxed with Type 1, 5 with Type 2, and 5 with Type 3. Each car was then repeatedly run through an automatic carwash until the wax coating showed signs of deterioration. The number of times each car went through the carwash is shown below.

The design is randomized single factor of type of wax. Are the three waxes equally effective? Be prepared to answer any questions concerning this problem. # of Washings Observation Wax Type 1 Wax Type 2 Wax Type Problem 2 Problem 2 Home products Inc. is considering marketing a long-lasting car wax. Three different waxes (Type 1, Type 2, and Type 3) have been developed. Are the three waxes equally effective?

Be prepared to answer any questions concerning this problem. In order to test the durability of these waxes, 5 new cars were waxed with Type 1, 5 with Type 2, and 5 with Type 3. Each car was then repeatedly run through an automatic carwash until the wax coating showed signs of deterioration. The number of times each car went through the carwash is shown below. The design is randomized two factors of car type and type of wax.

Discussion was to block on different cars, because the car type may have a different effect that cannot be controlled. Are the three waxes equally effective? Be prepared to answer any questions concerning this problem. # of Washings Car Wax Type 1 Wax Type 2 Wax Type 3 Mustang Camaro Viper Challenger T Bird Problem 3 Problem 3 Home products Inc. is considering marketing a long-lasting car wax. Three different waxes (Type 1, Type 2, and Type 3) have been developed. Are the three waxes equally effective?

Be prepared to answer any questions concerning this problem. In order to test the durability of these waxes, 5 new cars were waxed with Type 1, 5 with Type 2, and 5 with Type 3. Each car was then repeatedly run through an automatic carwash until the wax coating showed signs of deterioration. The number of times each car went through the carwash is shown below. The design is randomized two factors of car type and type of wax.

Discussion was to make sure that we replicate the design and block on different cars, because the car type and time may have a different effect that cannot be controlled. Are the three waxes equally effective? Be prepared to answer any questions concerning this problem. # of Washings Car Wax Type 1 Wax Type 2 Wax Type 3 Mustang Mustang Camaro Camaro Viper Viper Challenger Challenger T Bird T Bird

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Introduce Myself As A Brand: Conceptualizing a Personal Branding Initiative

1. Brand Idea: “Finding My Personal Career Path”

Looking back on the past two years, a significant theme in my life has been “finding my personal career path.” In the process of developing my professional identity, I have invested countless hours in strategizing my career trajectory and applying for various internships. Each role I undertook provided me with unique insights and experiences, thus forming the foundation of my personal brand. This brand aims to position me as a career consultant, specifically targeting undergraduate and graduate students who aspire to carve out their own career paths. Through my extensive internship experiences and career-related skills, I can offer valuable advice and information to facilitate others in achieving their professional goals.
The core of my brand will be built upon the various career experiences I have accumulated. To give potential clients an idea of my professional background: I have amended over 150 resumes, participated in more than 30 interview processes, and spent roughly one year interning with prestigious organizations such as Citibank (as an Asset Management Consultant), Tencent (in Public Relations and Product Design), and PingAn Technology (in Software as a Service (SAAS) product design). The depiction of such rich experiences aims to instill confidence and reliability in my services.

2. Brand Characteristics: Professionalism, Affordability, Efficiency, and Approachability

To appeal effectively to my target audience, I have identified four key characteristics of my personal brand: professionalism, affordability, efficiency, and approachability.
- Professionalism is paramount. The credibility of my brand is directly tied to how well I can communicate my experiences and the quality of services offered. Taking a systematic approach to sharing my internship and interview experiences will reinforce this aspect of my branding.
- Affordability is also vital because my target market—students and new graduates—often have limited budgets. To provide value, I will offer a two-tiered service model: a complimentary information-sharing service, which may include articles and tips on my social media platforms, and a paid service for more personalized tasks like resume polishing and mock interviews.
- Efficiency is another crucial selling point. My slogan, “Timely and Rightly Know Everything About Your Career Path!” emphasizes my commitment to providing quick and effective guidance. For instance, the turnaround time for amended resumes will be three days, while mock interviews will last around 40 minutes.
- Approachability is essential for building rapport with my clients. As a student myself, I understand the challenges they face and can relate closely to their circumstances. My branding strategy will incorporate warm and vibrant colors that evoke a friendly atmosphere.

3. Designing the Brand

a. Promotional Materials

The promotional strategy will begin with designing a compelling poster that incorporates:
- Brand Name: "TiTi", which is a shortened version of my name that is easier to remember.
- Service Offerings: A clear breakdown of what services I provide both for free (such as general career advice articles) and what is available at a cost (like mock interviews).
- Professional Credentials: My relevant experiences will be starkly outlined to emphasize reliability and professionalism.
Once the poster is designed, it will be disseminated across various social media channels, especially on platforms frequented by students.

b. Social Media Advertising

Given today's digital landscape, establishing a presence on platforms like Weibo, specifically targeting the Chinese and Asian student demographic, will be critical. Regular posts will be made to share insightful career-oriented thoughts, interviews, and general advice, thereby building a community around my brand. Content like “What Are the Most Important Skills for Product Design?” will cater to prospective product designers, while “What to Pay Attention to in an Interview?” will resonate with students preparing for job interviews.
In addition to this content sharing, I will employ a referral strategy where clients can receive discounts or free services (such as a free resume review) by sharing my posts.

4. Points of Parity (POPs) and Points of Differentiation (PODs)

In evaluating my brand, several POPs and PODs have been identified:
Points of Parity:
- Professional Experience: Drawing from comparable standards within the job consulting industry, I emphasize the quality and reliability expected from consultants.
- Affordability: Offering tiered pricing is a common practice in service industries; however, my positioning aims to provide exceptional value tailored to students.
Points of Differentiation:
- Peer-Level Connection: Many career consultants are seasoned professionals, which might distance them from contemporary student experiences. My offerings coming from a peer perspective provide unique insights that are relatable to today's job market.
- Holistic Approach: While many may focus solely on resumes or interviews, my broad approach encompasses multiple facets of career planning, making my brand more comprehensive.

Conclusion

In summary, my personal brand is framed around a commitment to helping students find their way in a complex job market. By leveraging my experiences in various industries, I hope to provide affordable, effective, and relatable consulting service aimed at career development.

References

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