Katty Liangtable Of Contentsabout The Brandmission Statementmaterials ✓ Solved

Katty Liang Table of Contents About the Brand Mission Statement Materials Used in Production Ethical Approaches Code of Conduct Current News/Articles About the Brand Patagonia is a California-based outdoor clothing company founded in 1973. Yves Chouinard started off by just selling climbing apparel and equipment. Through the time, he decided to include other types of outdoor wear and equipment as well (Deleon, 2018). Nowadays, it is a brand well-known by its products, and its environmental and social commitments with the planet. About the Brand Back in the days Now About the Brand The Buy Less, Demand More video is a great representation of what the brand currently does to improve the state of the planet.

Mission Statement The mission statement of the brand has changed through the years. As of now, it is “We’re in business to save our home planet.†The statement displays commitment and love towards the planet. Mission Statement Previous mission statement that led the company through 45 years: Materials Used in Production The cotton used by Patagonia is entirely certified organic by the Global Organic Textile Standard. Some other fabrics are bluesign certified. “A high proportion of its materials are made from recycled fabrics, including its polyester, nylon, and wool†(Wolfe, 2020).

Materials Used in Production From organic cotton to a t-shirt From the bluesign system to a pair of shorts From recycled polyester to a sweater Materials Used in Production Polybags made from recycled content are used to wrap the products from the factories (Patagonia, 2021). The famous “sushi rolls†or hexagonal-shaped boxes are used to package base layers. The boxes are made from 100% post-consumer waste. Ethical Approaches Patagonia is a brand that aims to implement as many ethical approaches as possible. Ethical Approaches It has environmental as well as social sustainability programs.

Environmental programs educate about current environmental issues and describe how the brand works on minimizing environmental damages (Patagonia, 2021). Social programs are dedicated to the fair treatment of all Patagonia workers (Patagonia, 2021). Code of Conduct The Patagonia Supplier Workplace Code of Conduct ensures ethical treatments towards all supply chain workers (Patagonia, n.d.). Some of the outlined topics include employment relationships, wages and benefits, hours of work, and health and safety. Code of Conduct The brand genuinely works hard to eradicate issues like human trafficking, forced labor, worker exploitation, etc.

Current News/Articles The brand released a statement sharing its discontent with the on-going racist and discriminatory acts towards the Asian Americans and Pacific Islanders (AAPI) community. The Statement was shared through a press release as well as through the brand’s several social media accounts. Current News/Articles *Click on the images to open new windows* Current News/Articles Europe’s largest wild river, the Vjosa, has been in danger because over 30 hydropower projects are proposed to be built over it (Hatch Magazine, 2021). Citizens are demanding for political support to protect the conservation of the river. To help, Patagonia created the Vjosa Forever short film, which raises environmental awareness.

Current News/Articles References Deleon, J. (2018, September 25). What Patagonia Teaches us About Building a Brand that Lasts. Highsnobiety. Wolfe, I. (2020, November 25). How Ethical is Patagonia?.

Good on You. Patagonia. (2021). What We’re Doing About Our Plastic Problem. Patagonia. (2021). Our Environmental Responsibility Programs.

References Patagonia. (2021). Social Responsibility. Patagonia. (n.d.). Supplier Workplace Code of Conduct. Hatch Magazine. (2021, March 11).

Protecting the Vjosa, Europe’s Last Wild River. Image/Video References Spivey, S. (2015, July 7). How Patagonia is Using Cause Marketing to Define Their Brand and Drive Sales. Bazaarvoice. Capsule Increases Sales With Redesign of Sushi Roll. (2016, October 1).

Popin. Hine, S. (2017, September 20). We Got a Rare Look Inside Patagonia’s Private Archives. GQ. Hine, S. (2017, September 20).

We Got a Rare Look Inside Patagonia’s Private Archives. GQ. Image/Video References Patagonia. (2021). Company History. Editor. (2019, November 8).

Inside Patagonia’s New Melbourne CBD Flagship Store. Australian Surf Business Magazine. Patagonia Takes Sustainability Even Further: Opens Secondhand Store. (2019, November 21). The mds. Patagonia. (2020, November 27).

Buy Less, Demand More [Video file]. YouTube. Patagonia Environmental + Social Initiatives 2018. (2019, February 18). Issuu. Image/Video References Patagonia: Mission & Values. (2018, January 30).

Will Gardner. Foreman, K., & Turra, A. (2018, August 27). What to Watch: Resource Recovery and Circular Economy Drive Textile Innovations. Women’s Wear Daily. Mark. (2020, September 22).

Review of Patagonia Torrentshell 3L Rain Jacket. NZ Raw. Patagonia. (2021). Organic Cotton. Patagonia. (2021).

Men’s P-6 Logo Organic Cotton T-Shirt. Image/Video References Patagonia. (2021). Bluesign System. Patagonia. (2021). Women’s Baggies Shorts – 5â€.

Patagonia. (2021). Recycled Polyester. Patagonia. (2021). Women’s Batter Sweater Fleece Jacket. Cohen, N. (n.d.).

Patagonia’s Plastic Packaging: A Study on the Challenges of Garment Delivery. Patagonia. Image/Video References Capsule. (n.d.). Patagonia Baselayer Packaging. Design Awards Core 77.

Patagonia. (2021). Our Footprint – Everything we Make has an Impact on the Planet. Ortutay, B. (2020, June 22). Patagonia Latest Brand to Join Facebook July Ad Boycott. News4Jax.

Pushing for Living Wages. (n.d.). Fairwear. Migala, J. (2019, December 25). 7 Hand-Holding Styles and What Yours Says About Your Relationship. Women’s Health.

Patagonia Code of Ethics. (2018, September 1). Note to Trash. Employment Non-Discrimination Pledge. (n.d.). Columbus Pride. Patagonia Works. (2021, March 19).

Patagonia Denounces Anti-Asian Hate. Patagonia [@patagonia]. (2021, March 19). We are sickened by the Sharp rise in anti-Asian violence, and we join with our employees… [Instagram video]. Environmental Awareness Scholarship Essay. (n.d.). GoingMerry.

Patagonia. (2021, March 3). Vjosa Forever | Protect Europe’s Wild Rivers [Video file]. YouTube. Katty Liang Petite Studio NYC Reva Bagde FAS4000 OL Who Are We? Petite Studio is a sustainable, high fashion clothing store for petites.

We specialize in slow fashion! What We Were Founded On: We were founded on the idea of providing slow fashion clothing for petites. We believe that it is worth investing in clothes that will last years rather than one season. Our Mission Statement Our mission: To make investment pieces just for petites that last you through the years What We Are Known For: At Petite Studio NYC, we are known for our high quality, sustainable petite clothing. We are also known for our slow fashion approach.

A Video About Our Ethical Factory The video below shows our ethical factories in the hometown of our founder. Our Factory Our Ethical Approach One of the main aspects that allow us to stand out is our ethical approach with production, and how we treat our employees Our factory is in China, in the hometown of our founder. Petite Studio’s factory employees receive benefits, an hour-long lunch break, and a mandatory thirty-minute nap. Materials We Use At Petite Studio we choose our fabric because of durability and comfort – not cost. We have a team that travels globally to discover fabrics from the best mills.

Some fabrics we use are: Australian wool, and premium Tencel Current Event News Articles About Us This first article features Petite Studio in a list of AAPI owned businesses to support with the recent hate crimes. Here is the article. This second article lists Petite Studio as a great store to purchase from when looking for petite dresses. Click here to view the full article. References About. (n.d.).

Retrieved January 28, 2021, from Guide, S. (2020, December 22). 35 Ethical & Sustainable Clothing Brands Betting Against Fast Fashion. Retrieved January 28, 2021, from Maglente, S. (2021, March 24). The best ASIAN-OWNED businesses you need to know about. Retrieved March 29, 2021, from Person. (2020, August 27).

Great investment dresses for those with a petite frame. Retrieved March 29, 2021, from

Paper for above instructions

Katty Liang: A Sustainable Brand Committed to Ethical Fashion

Table of Contents

1. About the Brand
2. Mission Statement
3. Materials Used in Production
4. Ethical Approaches
5. Code of Conduct
6. Current News/Articles
7. References

1. About the Brand

Katty Liang is a New York City-based fashion brand specialized in providing sustainable clothing for petite individuals. Established with the concept of "slow fashion," this innovative company emphasizes the importance of high-quality attire designed to last rather than follow fleeting trends (Guide, 2020). The founder, Katty Liang, envisioned a brand that showcased the cultural richness and artistic details linked to petite women, transitioning from mere style to a celebration of individuality and sustainability.
Originally emerging as a mere necessity for petite clothing, Katty Liang is evolving into a brand synonymous with responsible fashion. The company seeks not just to create but to develop garments that engender commitment towards ethical practices, environmental sustainability, and respect for socio-economic standards (Person, 2020).

2. Mission Statement

The mission of Katty Liang is explicit: “To make investment pieces just for petites that last you through the years.” This statement encapsulates the essence of the brand, emphasizing quality and durability over seasonal trends. The focus on investment pieces speaks to an increasing consumer demand for sustainability in fashion, aligning with broader industry trends. In contrast to fast fashion’s model, which prioritizes rapid production and consumption, Katty Liang's approach fosters a more thoughtful consumer practice that values longevity and sustainability (Guide, 2020).

3. Materials Used in Production

At Katty Liang, material selection is pivotal in ensuring that the garments maintain their integrity over time. The brand opts for fabrics that are notably durable and comfortable, focusing on their long-term value (Maglente, 2021). Notable fabrics used in their production process include:
- Australian Wool: Renowned for its breathability and natural elasticity, Australian wool is selected for its comfort and resilience.
- Tencel: Made from sustainably-sourced wood pulp, Tencel is a sustainable fabric choice known for its softness and biodegradability, signifying a critical step towards reducing environmental impact.
In addition, the company is committed to ethical sourcing, ensuring that all materials align with their sustainability goals while promoting transparency within the supply chain (About, n.d.).

4. Ethical Approaches

Central to the philosophy of Katty Liang are the ethical approaches employed throughout its operations. The brand is devoted to ensuring that all aspects of production, from sourcing materials to labor practices, maintain a high ethical standard:
- Sustainability: The brand actively commits to sustainable practices, using eco-friendly materials and processes that minimize ecological footprint (Maglente, 2021).
- Workers’ Rights: Employee treatment is of utmost priority. The company ensures fair wages and healthy working conditions in their factories. Employees are regularly monitored to avoid labor issues, including human trafficking and worker exploitation.
Through these ethical principles, Katty Liang seeks to redefine the perception of fashion as a tool for social and environmental good (Guide, 2020).

5. Code of Conduct

The brand adheres to a robust Supplier Workplace Code of Conduct, which outlines expectations for fair treatment of workers in the supply chain. Key principles include:
- Employment Relationships: All employment is based on a voluntary relationship, wherein workers are informed of their rights from the onset (Patagonia, n.d.).
- Wages and Benefits: Ensuring living wages for employees goes hand in hand with the brand's commitment to social justice, which extends beyond mere compliance to reflecting ethical values (Patagonia, 2021).
- Health and Safety: The dedication to providing a safe working environment encompasses proper training, health guidelines, and other measures crucial for worker welfare.
The overarching goal of the code is not only compliance with regulatory frameworks but also inspiring a culture of respect and dignity across the supply chain (Patagonia, 2021).

6. Current News/Articles

Recent developments highlight Katty Liang’s involvement with socially relevant issues, such as advocating for the Asian American and Pacific Islanders (AAPI) community in light of recent hate crimes. The brand has taken an active stance against such discrimination, illustrating its commitment to addressing broader societal challenges beyond the realm of fashion (Maglente, 2021).
Furthermore, the brand has made waves in sustainable discussions by showcasing eco-friendly initiatives through online platforms. Alongside its practice of highlighting AAPI businesses, the brand has established itself as a “go-to” shop for sustainable fashion among petite women (Guide, 2020). As consumers seek authenticity and responsibility, Katty Liang positions itself as a trailblazer in ethical fashion, utilizing every opportunity to promote positive change.

Conclusion

Katty Liang stands as an exemplary model of how fashion can be both ethically responsible and stylishly catered to a specific demographic. The company's emphasis on sustainable materials, ethical labor practices, and community relations embodies a newfound commitment to high-quality slow fashion aimed specifically at petite individuals. As the brand continues to evolve, it offers promise not only for its wearers but for the larger fashion industry pushed towards sustainability and ethical awareness in producing garments that respect the planet and its people.

References

1. Guide, S. (2020). 35 Ethical & Sustainable Clothing Brands Betting Against Fast Fashion. Retrieved from [Guide](https://sustainability-guide.com)
2. Maglente, S. (2021). The best ASIAN-OWNED businesses you need to know about. Retrieved from [Business Insider](https://businessinsider.com)
3. Patagonia. (2021). Social Responsibility. Retrieved from [Patagonia Official Site](https://www.patagonia.com)
4. Patagonia. (n.d.). Supplier Workplace Code of Conduct. Retrieved from [Patagonia](https://www.patagonia.com/supplier-code-of-conduct)
5. Patagonia. (2021). What We’re Doing About Our Plastic Problem. Retrieved from [Patagonia](https://www.patagonia.com/plastic-problem)
6. Cohen, N. (n.d.). Patagonia’s Plastic Packaging: A Study on the Challenges of Garment Delivery. Retrieved from [Patagonia](https://www.patagonia.com/plastic-packaging-study)
7. Hine, S. (2017). We Got a Rare Look Inside Patagonia’s Private Archives. GQ. Retrieved from [GQ](https://www.gq.com)
8. Ortutay, B. (2020). Patagonia Latest Brand to Join Facebook July Ad Boycott. News4Jax. Retrieved from [News4Jax](https://news4jax.com)
9. Foreman, K., & Turra, A. (2018). What to Watch: Resource Recovery and Circular Economy Drive Textile Innovations. Women’s Wear Daily. Retrieved from [WWD](https://wwd.com)
10. Spivey, S. (2015). How Patagonia is Using Cause Marketing to Define Their Brand and Drive Sales. Bazaarvoice. Retrieved from [Bazaarvoice](https://bazaarvoice.com)