Overviewdifferent Audiences Require Different Communication Styles And ✓ Solved
Overview Different audiences require different communication styles and media. In this assignment, you will communicate the same information to different audiences in different formats. You have been coordinating with the benefits team to modify the current employee benefits package to support your long-term employee engagement and retention strategy. After a lot of research and communication with different providers, the benefits team has sent you the following memo regarding the change. As part of the team spearheading the benefits change process, you are tasked with communicating details of the new package to the affected audiences.
Memo From: Benefits Department To: Director, Strategic Planning RE: Change in Benefits Overview : The company has had the same benefits provider for ten years and we have reached the end of the contract. As premiums and the cost to the company have increased every year, benefits have remained the same and even decreased in some areas. Additionally, employees have been sharing concerns regarding the cost, co-pays, coverage, and options of the current provider. Therefore, in order to conduct due diligence, the benefits team began reviewing other providers last year. Based on the feedback of employees and needs of the company, the following criteria were considered in the search: · Price of premiums · Lower deductibles · Improved dental plan option · Improved eye care plan option · Inclusion of health care savings or spending accounts · Enhanced long- and short-term disability coverage · Wellness programs · Reduced premiums for nonsmokers After reviewing the different plans offered and extensive consultation with other stakeholders, the benefits team has selected a new program.
Compared to the current program, employees will experience the following enhancements in the new program: · Plans with multiple deductible options · Health care savings account · A wellness program that offers access to a weight loss application, incentives for wellness visits and activity logs, and reimbursement for gym memberships and smoking cessation programs · Improved dental plan Although these were part of the search criteria, the new program does not include: · Lower premiums · Improved eye care plan options · Reduced premiums for nonsmokers · Enhanced long- and short-term disability coverage Benefits to the company include: · Reduced premiums for the employees engaging in wellness programs · Additional reduction in rates for in-network usage · The option of a “gold plan†for executives that is significantly more cost-effective than the previous plan The new benefits plan will go into effect on January 1 of the new fiscal year and will be rolled out during the open-enrollment period of the current year.
Please contact the benefits department if you have any questions. Assignment Details: Using the information in the memo above, create the following pieces of communication. Remember to tailor the information to be appropriate for the target audience. 1. An email to all affected employees a.
Describe what is changing and why. b. Explain the benefits of the change and how it will affect employees. 2. A brief three- to four-slide presentation to the human resources team with speaker notes as needed a. Describe what is changing and why. b.
Explain the benefits of the change and how it will affect these teams. 3. An audio script for a two-minute presentation for the CEO a. Describe what is changing and why. b. Explain the benefits of the change and how it will affect the CEO.
Guidelines for Submission 1. Email: Submit a 1- to 2-page Word document with double spacing, 12-point Times New Roman font, and one-inch margins. 2. Presentation: Submit a 3- to 4-slide PowerPoint presentation. 3. Audio Script: Submit a 2-minute audio script in a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.
Paper for above instructions
Email to All Affected EmployeesSubject: Important Update on Employee Benefits Package
Dear Team,
I am writing to inform you about an important change to our employee benefits program that will take effect on January 1 of the upcoming fiscal year. After a thorough review of our current benefits plan, which has remained unchanged for the past ten years, we have decided to switch to a new benefits provider. This change comes in response to rising premiums, feedback from employees regarding coverage and costs, as well as our commitment to enhancing employee engagement and retention.
What's Changing and Why?
The decision stems from significant increases in premiums and some reductions in benefits over recent years. Many employees have expressed concerns regarding the affordability and quality of our current coverage. In order to address these challenges and meet the needs of our workforce, we engaged in a diligent evaluation of alternative providers over the past year. The new benefits package has been designed to better satisfy the criteria that reflect our employees' needs, including:
- Price of premiums
- Lower deductibles
- Enhanced wellness support
- Improved dental care options
Benefits of the New Package
While we were unable to lower premiums uniformly, the new program offers several enhancements that will lead to an overall better experience for you:
- Plans with Multiple Deductible Options: This flexibility allows you to choose a plan that best fits your financial situation.
- Health Care Savings Account: This will help you save for health expenses tax-free.
- Wellness Program: This includes exciting new options such as access to a weight loss application, incentives for wellness visits, and reimbursements for gym memberships and smoking cessation programs.
- Improved Dental Plan: We are pleased to announce that you will benefit from a more comprehensive dental care plan.
These changes aim to not only improve your health care experience but also encourage a healthier lifestyle overall. Importantly, participating in the wellness program may also lead to reduced premiums for employees engaging actively in wellness initiatives.
We would like you to be aware that although we have made significant improvements, certain aspects such as eye care plan options and enhanced long- and short-term disability coverage will not be part of the new program.
The full rollout of the new benefits package will occur during the open enrollment period of the current year. If you have any questions, or if you would like more information about these changes, please do not hesitate to reach out to the benefits department.
Thank you for your attention to this important matter. We believe that these enhancements will contribute positively to your experience as part of our organization.
Best regards,
[Your Name]
[Your Title]
[Company Name]
[Contact Information]
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Presentation Slides for Human Resources Team
Slide 1: Introduction to New Employee Benefits Program
- Title: Overview of Changes in Employee Benefits
- Speaker Notes: "As we prepare to transition to a new benefits provider, it is essential for everyone in HR to understand the reasoning behind this change and how it will affect both the organization and our employees."
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Slide 2: Reasons for Change
- Bullet Points:
- Current provider’s rising premiums and reducing benefits
- Employee feedback highlighting concerns about coverage and costs
- Strategic alignment with employee engagement and retention goals
- Speaker Notes: "Our past benefits plan has seen consistent cost increases while failing to meet emerging employee needs. Therefore, we conducted a comprehensive review to find a solution that addresses these challenges."
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Slide 3: Overview of Enhancements
- Bullet Points:
- New plans with multiple deductible options
- Introduction of Health Care Savings Account
- Comprehensive Wellness Program with various incentives
- Improved dental benefits
- Speaker Notes: "The new benefits plan includes multiple enhancements to better support our employees. Through options like a health care savings account and a robust wellness program, we are fostering both health and financial security."
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Slide 4: Implications for HR Team
- Bullet Points:
- Participate in open enrollment and information sessions
- Assist employees in understanding new offerings
- Collect continuous feedback on the new program’s effectiveness
- Speaker Notes: "As the HR team, you will play a crucial role in the implementation of this program. Your support will ensure that employees are informed and engaged. Your input will also be essential for ongoing assessment and feedback on these benefits."
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Audio Script for CEO Presentation
"Hello [CEO Name],
I wanted to take a moment to provide an overview of the significant changes we are making to our employee benefits package, set to launch on January 1 of the upcoming fiscal year.
We have partnered with a new benefits provider following a decade of service from our previous provider. This decision was prompted by increasing premiums and a decline in certain benefits, leading to growing employee concerns regarding coverage quality and costs. In our efforts to enhance employee engagement and retention, we undertook a rigorous review process to identify a more suitable provider based on feedback and the evolving needs of our employees.
Our new benefits program introduces many positive features. First, employees will have access to plans with multiple deductible options, offering flexibility tailored to their individual financial situations. A Health Care Savings Account will facilitate savings for medical expenses on a tax-free basis. Furthermore, the new wellness program is designed to promote a healthier lifestyle, offering incentives for engagement in wellness activities, gym memberships, and more.
While we regret to inform that certain aspects like reduced premiums and enhanced long- and short-term disability coverage were not included in this package, the overall improvements are expected to create a positive impact on our workforce's health and morale.
We believe this strategic move will not only support our employees but also align with our long-term goals as an organization. I look forward to discussing these changes in more detail and receiving your feedback.
Thank you."
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