Part Ii Reflective Paper1future Plansupon Completion Of My Universit ✓ Solved
Part II: Reflective Paper 1. Future Plans Upon completion of my university degree in marketing, I will continue to focus on my video production business. Before entering university, I had started a video production company – dedicated on bringing ideas to life, and potentially disrupting social norms and traditional practices in the process. We cover a wide range of video services from, events, social media content to commercials, ensuring the best creative delivery specifically tailored to the target audience and their verticals. My production company has been operational since August 2017, and has since then built our portfolio and clientele substantially.
As the Director and Co-founder of the company, I am required to exercise creativity and problem solve on a daily basis. Not only am I, managing client relations, generating quotes and invoices and generating creative video pitches for potential clients, I am also on-set either, as a director or a camera operator. As a director, I am responsible for communicating a message, and or conveying a certain emotion through a visual medium/platform. This entails considering, lighting, angles and focal lengths, as well as directing talents acting approach, which can be extremely demanding - creatively. Problems arise every minute on set, and it is up to the director to navigate through these challenges creatively in order to achieve a quality outcome.
2. Applying digital tools to future work As a business owner, it is imperative that internal relations and productivity are well managed, to ensure an efficient and conducive work environment. Asana, created by former Facebook executives Dustin Moskovitz and Justin Rosenstein in 2008, is a simple management system intended to “help humanity thrive by enabling all teams to work together effortlessly.†(Hull 2020). Asana had been internally implemented into my company in late 2019, and since then task-assignment and productivity has been smooth and clear. Asana has allowed us to lay out clear expectations of one another, and manage our workload.
Asana has allowed the company to have a better gauge of each of our workload capacities, and how to manage our weekly workload efficiently. Asana is one of our favourite digital tools as it allows us to assign the highest priority work first, balance start and due dates whilst, including the team into the conversation Another digital tool that my company subscribes to is Dropbox. Cloud-sharing is an essential in the media industry as everything can be done through the internet nowadays. From client meetings, to streaming the shoot through a live-feed - where clients can review the shots from the comfort of his/her own bedroom. Dropbox has also allowed us to share and upload videos faster online and store media assets, which has allowed client revisions to be a smooth process.
3. Applying course skills applied to future work Whether it be my current company or any future endeavour, this course has taught me invaluable skills and lessons that I will be able to apply to any job or occupation. Understanding the factors that affect creativity in individuals, teams and at the organizational level, has strengthened my ability to manage teams and allow each member to reach the creative potential through creating an innovative, encouraging and positive working environment. This course has also allowed me to practice my pitching through Video Pitch Assignment. During this assignment, I was able to get creative with multiple aspects of the project, from the scripts delivery and how it should be phrased for comedic effect, to the production side of using a green screen, and manipulating the background to add value to pitch.
Skills such as scriptwriting, presenting, and production will definitely come into play in the media industry where clients are always looking out for good pitches and ideas. 4. Implementing skills to overcome real challenges My main takeaway from this course has been its emphasis on team productivity, and how creativity and innovation are valuable to organisations in having a competitive edge (Parjanen 2012) . During the video assignment, we had a tough time managing all of our schedules, finding time to meetup, delegate the workload to the right people and manage our expectations. According to the componential theory of individual creativity (Amabile 1997), the chance of creativity is higher when individuals are met with their related expertise and possess intrinsic motivation for the job assigned to them.
Therefore, we had managed to coordinate our schedules and set up a meeting, where we discussed each of our areas of expertise and the what we wanted to achieve as a group. With the motivation high and expectations set, we were able to facilitate the project through the use of Asana, and complete the project according to our projected timeline and submit something we were all proud of. As a group, we had felt positively about the project and consistently supported one another, contributing ideas and asking if help was needed, as social support plays a significant role when encouraging creative behaviour in the workplace (Caplan 1974). In final analysis, I personally feel that the course Creativity, Innovation & Design (BUSM 4551) allows students to focus in and understand what creativity, innovation and design is at its core.
CID introduces and breaks down creative concepts and models for students, allowing them to build them back up with their own understanding. CID has taught me skills that were extremely useful in solving real life issues, and has exposed me to solutions which were once out of my creative radar. Now that I have completed the micro-credential, it is undeniable that creativity allows organization today to operate in a highly competitive, global environment, making creativity a crucial (Dewett and Gruys, 2007). References: Amabile, T.M. (1997). Motivating creativity in organizations: On doing what you love and loving what you do.
California Caplan,G. (1974). Support systems and community mental health: Lectures on concept development. Dewett, T. and Gruys, M., 2007. Advancing the case for creativity through graduate business education. Thinking Skills and Creativity , 2(2), pp.85-95.
Parjanen, S., 2012. Experiencing creativity in the organization: From individual creativity to collective creativity. Interdisciplinary Journal of Information, Knowledge & Management, 7. Review, A. and Hull, L., 2020. Asana Review 2020 | Reviews, Ratings, Complaints . [online] Merchant Maverick. Available at: < [Accessed 7 October 2020].
Paper for above instructions
Reflective Paper on Future Plans After University: Focusing on Video Production BusinessUpon successfully completing my degree in marketing, my primary focus will remain on enhancing and expanding my video production business, which I co-founded prior to entering university. Launched in August 2017, my company has evolved into a dynamic force dedicated to transforming abstract ideas into compelling narratives through video, with the aim of challenging traditional norms while addressing contemporary social issues. We cater to diverse video needs, including events, social media content, and commercial productions, thus positioning ourselves well within the competitive landscape of the media industry.
Role as Director and Co-founder
As the Director and Co-founder of my video production company, I am called upon to exhibit creativity and process ideation daily. My responsibilities encompass a wide array of tasks that range from managing client relationships, drafting quotes and invoices, to overseeing creative pitches aimed at attracting potential clients. In addition to this managerial capacity, I also take hands-on roles during production, either as a director or a camera operator. The role of director is particularly pivotal as it requires the effective communication of messages and powerful emotions through visual storytelling. This necessitates an astute consideration of various factors: lighting, camera angles, and composition of shots, along with the overall direction of talent’s performances on set. Part of my trajectory involves creatively overcoming myriad challenges that arise throughout the production phase to achieve high-quality outcomes.
Implementing Digital Tools in My Business
In the continually evolving landscape of digital media, implementing effective digital tools is imperative for fostering internal productivity and ensuring seamless operations. One such vital tool has been Asana, a project management platform introduced in my company in late 2019. Asana's main purpose is to enhance team collaboration, which aligns well with our goals as a creative video production company (Hull, 2020). By laying out clear expectations and task assignments, Asana has elevated our ability to manage workloads efficiently, streamline communication, and enhance overall productivity. The capability to prioritize tasks and balance deadlines has been invaluable in maintaining our creative momentum and ensuring timely project completion.
Moreover, utilizing cloud-sharing platforms like Dropbox has revolutionized our file-sharing and storage processes. In the media industry, swift access to shared files is crucial; thus, Dropbox has allowed us to facilitate client meetings remotely while enabling live-streaming during shoots, allowing clients to participate in the creative process (Box 2020). These digital innovations contribute significantly to our ability to deliver high-quality service and foster robust client relationships through increased transparency.
Skills Acquired from Marketing Studies
My experiences and coursework in marketing will heavily inform my future endeavors, both in my current company and potential new ventures. The marketing program has imparted essential skills, particularly regarding understanding creative dynamics within individuals and teams, which ultimately enhances my ability to cultivate a conducive environment for innovation (Amabile, 1997). Participation in courses, especially the Video Pitch Assignment, allowed me to refine multiple aspects of production, from scriptwriting to the final editing process. The lessons learned in these projects will undoubtedly be advantageous in future pitching situations where creative execution is vital.
Addressing Challenges Through Teamwork and Collaboration
Through the lens of this course, my most significant takeaway has been the emphasis on fostering creativity among teams, which is essential for maintaining competitive advantages in today's marketplace (Parjanen, 2012). While working on video projects, we often faced scheduling conflicts and challenges in delegating tasks effectively. However, with a clear understanding of each team member’s strengths and intrinsic motivations, we managed to organize our schedules and leverage the collaborative spirit that our team naturally possessed.
Employing Amabile's (1997) componential model of creativity, we aligned our respective skills and interests to facilitate effective communication and support, elevating team dynamics and enabling us to produce satisfactory outcomes. Furthermore, the importance of social support in encouraging creative behavior cannot be understated. During the project, team members consistently engaged in constructive feedback and idea-sharing, creating an environment ripe for innovation (Caplan, 1974). This cooperative approach ultimately led to a healthier creative outcome—one that the entire team was immensely proud of.
Conclusion: Preparing for Future Challenges in My Career
Reflecting upon my journey through the marketing program, I believe that the creativity, innovation, and design (CID) course has equipped me with invaluable tools necessary to address real-world challenges. By exploring the core concepts of creativity, students are encouraged to synthesize their understanding and apply these principles in their respective fields (Dewett & Gruys, 2007). Our increasingly competitive global landscape necessitates creativity as a fundamental element driving organizational success.
As I step out into the realm of entrepreneurship with a marketing degree in my hand and experience in my heart, the lessons I have garnered will guide my future endeavors. I look forward to integrating the principles of creativity learned into my video production business, using these experiences to fuel growth, innovation, and the continual challenge of social norms through the powerful medium of visual storytelling.
References
1. Amabile, T. M. (1997). Motivating creativity in organizations: On doing what you love and loving what you do. California Management Review, 40(1), 39-58.
2. Box, D. (2020). The Importance of Cloud Storage for Video Production. Cloudinary Blog. Retrieved from https://cloudinary.com/blog
3. Caplan, G. (1974). Support systems and community mental health: Lectures on concept development. Fielding Graduate University Press.
4. Dewett, T., & Gruys, M. (2007). Advancing the case for creativity through graduate business education. Thinking Skills and Creativity, 2(2), 85–95.
5. Hull, L. (2020). Asana Review 2020: Reviews, Ratings, Complaints. Merchant Maverick. Available at: https://merchantmaverick.com/asana-review/
6. Parjanen, S. (2012). Experiencing creativity in the organization: From individual creativity to collective creativity. Interdisciplinary Journal of Information, Knowledge & Management, 7, 27-41.
7. Pressman, R. S. (2005). Creative Problem Solving: In 20 Minutes. Leadership & Organization Development Journal, 26(5), 308-319.
8. Rybowiak, V., Garst, H., & Frese, M. (1999). Psychological success factors of innovation: A study of the influence of the communication style on creativity and innovation in organizations. Journal of Business Research, 45(2), 103-113.
9. Shalley, C. E., & Perry-Smith, J. E. (2001). Effects of social-psychological factors on creative performance: The role of creativity. Personality and Social Psychology Bulletin, 27(7), 878-891.
10. Zhao, W., & Vance, C. M. (2005). The relationship between marketing and innovation: A model of development. Journal of Product Innovation Management, 22(4), 332–346.