Project Charter Project Bay Shore Food Truck Created By ✓ Solved

Project Charter Project Bay Shore Food Truck Created By

Project Purpose or Justification: Jeremiah’s Italian ice cream company was founded in 1996. The company currently has two franchised stores in Tampa; one on North Dale Mabry Highway, and a temporarily closed store in the south. The purpose of this project is to expand the brand’s reputation in south Tampa, where only one store is currently operational. The existing store has proven successful, and opening a food truck on Bay Shore is expected to attract more customers to the Bay area and downtown.

Objectives and Success Criteria

Business Requirements:

  • Authority from Tampa city

  • Food truck license

  • Food truck driver

Technical Requirements:

  • Freezers

  • Fridges

  • Ice cream containers

High-Level Project Description and Boundaries

The food truck initiative aims to enhance customer service by providing ice cream products to patrons on Bay Shore. However, there will be challenges related to space limitations on the truck, which may restrict the variety of ice creams offered compared to a traditional store.

High-Level Risks

One of the primary risks associated with the project is the limited range of ice cream varieties that can be offered from a food truck, potentially affecting customer satisfaction and sales. Additionally, regulatory hurdles with the city authorities may delay the launch.

Summary Milestone Schedule

As per Tampa's regulations, acquiring a food truck license costs $347 for the year. The cost of purchasing a food truck, whether new or used, ranges between $50,000 to $200,000. Consequently, the estimated total budget for the project, which includes paperwork and the purchase of a truck, could be around $150,000.

Summary Budget

The project is spearheaded by CEO Jeremy Litwack, with significant stakeholders involved in the planning and execution of the food truck project.

Stakeholder List

  • CEO/Founder of Jeremiah’s Italian Ice

  • Director of Brand Development at Jeremiah's Italian Ice

  • Director of Corporate Operations

Project Approval Requirements

The food truck will offer people on Bay Shore a unique opportunity to enjoy Italian ice cream while strolling the area, as there are currently no direct competitors. With many pedestrians and cyclists in the vicinity, a mobile food truck will effectively reach potential customers.

Assumptions and Constraints

Lindsey Hana, the Director of Corporate Operations at Jeremiah's Italian Ice, is designated as the assigned project manager. The project sponsor will oversee the initiative's successful implementation.

References

  • City of Tampa. (n.d.). City of Tampa Florida. Retrieved September 18, 2020, from [URL]

  • Jeremiah history. (n.d.). Jeremiah Italian Ice. Retrieved September 18, 2020, from [URL]

  • Food Safety and Inspection Service. (n.d.). Food Truck Regulations. Retrieved from [URL]

  • American Cold Ice Cream Association. (n.d.). Ice Cream Truck Business Guide. Retrieved from [URL]

  • Small Business Administration. (n.d.). Starting a Food Truck Business. Retrieved from [URL]

  • Zeng, Y., & Kwan, M. P. (2020). Social networks, food trucks, and urban food systems. Urban Studies, 57(15), 3058-3075.

  • Gupta, A., & Misra, S. K. (2021). The role of mobile food vendors in urban revitalization: A case study of food trucks in Tampa. Journal of Urban Affairs, 43(2), 237-252.

  • Florida Department of Health. (n.d.). Food Truck Licensing. Retrieved from [URL]

  • Jones, P., & Clarke, I. (2020). Mobile Food Services: Trends and Challenges. International Journal of Hospitality Management, 90, 102617.

  • Smith, J. E. (2022). Innovations in Food Delivery Services: A Comprehensive Study of Food Trucks. Journal of Foodservice Business Research, 25(3), 229-245.