CSR and Trump Era To be comploted during class time this wok (and if more time i
ID: 1138500 • Letter: C
Question
CSR and Trump Era To be comploted during class time this wok (and if more time is needed beyond alorfted class time, it is due by Friday at 5.00pm: In 2015, the US Voikswagen subsidiary company's shares have plummeted atEirnmental Protection Agency (EPA) standards so hat was arrested after it was discovered VW intentionaly committed fraud by "tudging the data their vehicles couid be sold in the US. The CEO was of VWs/consumers, dealerships, etc. were outragecd. 1/3 sinoe a recent gas emission diemma (see more detals herel. The CEO arrested and charged with fraud. Stakeholders like the government/EPA, environmentalist groups, owners Now the company is looking for a boid new CSR stance to rehabiltate its broken reputation. W has hired you to consult on a CSR course of action Ws team has provided you with the follawing relevant information . Millernials and Gen-Ex generations constitute 78% of their sales, while other generation ke. Baby Oonenl make up 22% . 28% of its customers purchase ther green, no-gas emitting vehicles. They do not have data on what poitical parties tend to purchase their vehicles. Snce President Trump has taken office, he has signed executive orders to dismrtle many EPA protected for clean ar. Mary stakehokders are concerned about this including environmentaist groups. Maty of these environmentalist groups have formed coalitions and share inteligence gathered about business and the enuronment. · The firm has come up with a few ideas and has hired you to consult on a course of action. Some of VW's ideas include: e Give discounts to registered vaters solely for the Democratic party since they are considered the "green"/ environmentalist party Donate $100 million to plant trees to help clean up the air Stop making vehicles that use gasoline immediately no matter what the oost . Divert funds to a PR firm to help highlight the fact VW is meeting the mirimum lagai requirements for EPA emissions in social media a news platforms VW asks for two things: (1) Your thoughts on each of these strategies (i.e. do you think they are a good idea, is there mare VW can do, why and why address their struggling CSR position. They require your reasoning for why or why not strategies for (1) not) and (2) another idea you might have to and (2) will work. vite a brist, thevanctui response. This should take you 20-60 minutas.Explanation / Answer
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Answer
Thought on the strategies-
Another ideas-