Social Responsibility Many companies today are concerned with social responsibil
ID: 1158973 • Letter: S
Question
Social Responsibility
Many companies today are concerned with social responsibility. They may pursue philanthropic activities and/or strive to be ethical. Your goal for this assignment is to evaluate the company you currently work for or a company of your choice and find out where the business of your choice stands, along the lines of social responsibility.
How does your company encourage their employees to do volunteer work?
Is there a specific organization such as Habitat for Humanity that your company of choice supports or encourages their employees to volunteer or become involved in.
Are the corporate volunteers paid for their efforts, perhaps through designated volunteer days or hours?
What do the companies receive for their efforts to be good community citizens?
How does the ability to perform volunteer work on company time affect employee perception of the company?
Lastly what are your thoughts on corporate social responsibility?
Explanation / Answer
For the purpose of our study let us take the popular sports apparel brand 'Nike'.
Nike encourages employees to engage in volunteer work and CSR activities through its internal programs that provide training in areas such as leadership, mentoring, career development, and a sense of purpose and responsibility towards the society. The company acknowledges the fact that employees efficiency, larger role, responsibility and effectiveness influence the company's business.
Nike has tied up with several organizations in order to participate in social development activities. The organizations include Children Sport Foundation in Russia, China Education Foundation in China, Bola Pra Frente in Brazil and several other organizations that work towards welfare. Nike is also a participant in the World Wildlife Fund's Climate Savers program.
Yes, Nike volunteers are paid for their efforts. The company has a special department dedicated to handling CSR activities.
Companies receive goodwill and advertisement which translates into increased brand value and demand for their products.
Ability to perform volunteer work on company time increases the employee's satisfaction and creates a sense of attachment towards the organization as he/she feels that she is a part of an organization that brings about a change.
Corporate social responsibility is very important. It is a way in which the organizations gives back to the communities from where it gets its workers, employees, resources and consumers. It increases a company's goodwill. It also changes people's perception about companies being all about profits.