Please use the internet sources or the additional sources listed in your materia
ID: 1164078 • Letter: P
Question
Please use the internet sources or the additional sources listed in your materials or any other internet sources ( sources must be documented in MLA format) respond to the following question: (Minimum 250 words)
Market segmentation is an important concept in relation to an organization's ability to sell its products and services. Visit the web sites of three major consumer oriented corporations, (see below), and describe features or content of the site which indicate how they have segmented their market in terms of demographic, psychographic, geographic, and behavioristic characteristics.
Typical companies to use for this assignment:
Nike, Inc.. (http://www.nike.com/nikeos/p/nike/language_select/)
Apple, Inc.. (http://www.apple.com/).
Abercrombie and Fitch Inc.. (http://www.abercrombie.com/).
Microsoft Inc.. (http://www.microsoft.com/en-us/default.aspx).
Unilever Inc.. (http://www.unilever.com/).
J. P. Morgan Chase Inc.. (https://www.chase.com/).
Explanation / Answer
Answer:-
Outsourcing by US corporations is beneficial to the country's economy. Even in the present day scenario with a rise in tariffs being imposed on products, outsourcing has not and cannot be stopped completely considering the benefits involved. Although tariffs seem to benefit the labor unions it raises the price levels and affects the consumers at large. This in turn affects the businesses' overall performance. Only a few stand to gain while the majority have to share the increased costs and losses.
Advantages of free trade:
Increased economic growth due to competitive advantage. Countries can specialize in production of goods that gives them an advantage over other nations as they are available in plenty or due to availability of special know-how.
Consumers benefit largely due to availability of goods at competitive prices. This increases overall economic growth due to increased economic activity and more money to save.
Free trade provides equal opportunities for all to enter the business in areas that monopolized. This means more competition which is good for the economic growth as prices fall and employment opportunities are increased due to more firms competing against each other. Unemployment has only fallen from 10 % to 4 since the financial crisis in 2008 to the present day with active free trade agreements. There may be job loss due to free trade agreements but the jobs gained through free trade are more than the jobs lost.
Increased output and low cost due to specialization leads to efficiency.
The growth of US economy can be attributed to an extent to free trade. In fact, every successful economy has grown as a result of good trade practices. This is because the gains are high from concentrating on what can be best produced at low costs and efficient methods.
US corporations have to maintain their competitive edge by means of technological advantage through innovation rather than attacking good trade policies. It is important to understand that a combination of technological advantage and free trade is what led to the US becoming the largest economy.
Aggresive trade policies will damage the overall growth of the nation in the long run.
Outsourcing provides cheap human labour and local human resources can be developed aiming at achieving and sustaining the top position through technological growth. Production is secondary to technical know-how.
A mix of steady trade and outsourcing with high technological advantage in the coming years is what will be needed for the US to sustain its position the largest economy.