Map out how you think your potential customer goes about making his or her purch
ID: 1169601 • Letter: M
Question
Map out how you think your potential customer goes about making his or her purchase decision for the product/service your venture will market. What are the key internal influences (e.g., motivation) and external influences (e.g., personal influences) that affect their decision to buy? Now pinpoint how you might be able to influence their decision with your marketing program.
Now, identify your two to three most direct competitors and list their key behaviors. What can you conclude about how you might best compete against these players?
Explanation / Answer
Business runs by customers and promotion. There are three very interrelated words in marketing literature, that is called 3P. 3P implies product, promotion and price.These are the main tools of marketing strategy.
At first it is necessary to understand your customers. What they want? how they want? and when they want? It is very tough job to convince a customer that why she will buy your product. You have to tell your customer about uniqueness of your product. Apart from it your personal appearance and behavior is also important. Your target is to be only customer satisfaction and have to give details information about your product or services to customers.
Customer always see the whole system not only product. They also want to sure service after buying the product. You have to tell your customer that you will be there always when she needs you. These are other factors which influence your customer's buying decision:
At first you have to know who your competitors are.After that You have to list out what they are providing in the following respects
To compete with your competitors who have above key behaviors you have to follow something