The following statement just needs a reply to During the reading of research dat
ID: 1181646 • Letter: T
Question
The following statement just needs a reply to
During the reading of research data collection tool I select the scanner data system due to the saving and targeted coupons first hand and saving money on discounted items and various products throughout the store .The drawback is when potential customers refuse or do not wish for their shopping patterned is being tracked they may withdraw from the card system. Which marketers may not fully know what the consumers may want? The benefits are that consumer who uses the scanner data system they will capitalize on upcoming are current sales or reduced items before non customer cards holders have.
Explanation / Answer
its simple economics..when the market knows the trend in the demand and they can target the needs and requirements of the consumers they can make those type of products which the consumer wants. At the end of the day its all about selling your goods . If you know your customer , price and products ..there is no one stoping you from capturing the market.
That is why these tools are used to track customers and no one likes being stalked. So the consumer hates it but the market needs it to analyse and deliver.