Classify each of the following as an example of direct, interactive, and/or mass
ID: 1203279 • Letter: C
Question
Classify each of the following as an example of direct, interactive, and/or mass marketing. A.
A cosmetics firm pays for full-pages display ads in number of top woman's magazines
b. A magazine distributor mails a fold-out flyer advertising its products to the addresses of all individuals its has identified as possibly7 interested in magazine subscriptions.
C. An online gambling opeartion arranges for popup ads to appear on the computer screen everytime a person uses a media player to listen to digital music or play video files, and clicking on the ads directs an individual to its Web gambling site.
D. A car dealership places adverrisement in newspaper throughout the region where potential customers reside.
Explanation / Answer
A.Mass marketing
B.Direct marketing
C.Interactive marketing
D.Mass marketing