I would really reall appreciate it if someone could help me out thank you 1. Dis
ID: 1211735 • Letter: I
Question
I would really reall appreciate it if someone could help me out thank you
1. Discuss the 3 major concepts that are key to business logistics
2. Discuss the 3 foreign market pricing options available to companies.
3. What is involved in planning and executing marketing programs?
4. Compare and contrast proactive and reactive motivations for internalization.
5. WHAT ARE THE GLOBAL ENTRY AND MARKETING DEVELOPMENT STRATEGIES?
6. How can an exporter og goods and services protect itself against nonpayment? Describe the process.
Explanation / Answer
1. Discuss the 3 major concepts that are key to business logistics
The work of logistics is supportive in nature. Logistical support is a must for manufacturing and marketing operations.
It is based on a total system view of the multitude of functions in movement of materials and goods from sources of supply to users.
The key component of logistics inludes Customer service, Transportation, Inventory management and Information flows and order processing
2. Discuss the 3 foreign market pricing options available to companies.
Full cost pricing: every product bares a part of total cost
Skimming price: premium pricing
Penetration pricing Low pricing
3. What is involved in planning and executing marketing programs?
Marketing strategies must be initiated from Customer Insight
The first key aspect of customer knowledge is figuring out who customers are, their characteristics and pain points, where they hang out (both online and offline), and how they choose to consume information.
True Value Proposition
It is crucially important to understand what you’re selling and the market you’re truly in.
Embrace Each Stage of the Buying Process
Ultimately, select your marketing tactics based on the stage of the buying process where friction points exist, and with what you need to do to move your prospects to the next stage in mind.
4. Compare and contrast proactive and reactive motivations for internalization.
PROACTIVE MOTIVATIONS
REACTIVE MOTIVATIONS
5. WHAT ARE THE GLOBAL ENTRY AND MARKETING DEVELOPMENT STRATEGIES?
Exporting
Foreign production
Licensing
Countertrade
Piggybacking
Joint ventures
6. How can an exporter og goods and services protect itself against nonpayment? Describe the process.
One product in particular that allows businesses to protect themselves against foreign buyer nonpayment is Export Credit Insurance.
Export Credit Insurance is an insurance policy that insures your business’ foreign accounts receivable against commercial and political risks; it assures U.S. exporters that their business’ bottom line will be protected should their foreign customer fail to pay. If a foreign buyer defaults due to an unforeseen bankruptcy or foreign political issue arising, an insurance company or the U.S. government will reimburse your business for a portion of its loss. EXIM and its dedicated brokers offer policies that cover an entire export portfolio, a handful of foreign buyers, or just one single buyer. Additionally, most policies come with the added benefit of only paying a premium upon shipment.