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Assume this firm is making a loss when it produces its 7th unit of output. What

ID: 1215494 • Letter: A

Question

Assume this firm is making a loss when it produces its 7th unit of output. What should the firm do in the short-run?

You will need this additional information to answer this question.

A perfectly competitive firm has the following fixed and variable costs in the short run. The market price for the firm’s product is $140.

            Output               FC                   VC              TC             TR     Profit/Loss

              0                      $90               $    0             _90__        __0_       _(90)__

         1                                            90                90         __180_     _140__   _(40)__

         2                                            90               170        _206__     _280__   _20__

         3                                            90               290        _380__     _420__   _40__

         4                                            90               430        _520__     _560__   40___

         5                                            90               590        _680__     _720__   _20__

         6                                            90               770        _860__     _840__   _(20__

              a.       Complete the table.

              b.       What level of output should the firm produce to maximize profits?

                        The firm maximizes profits at 3 – 4 Units.

Explanation / Answer

(1) Table is completed and accurate.

(2) For perfectly competitive firms, profit is maximum when price = marginal cost (MC) where MC = Change in TC / Change in quantity.

In this case, Price = $140 = MC when Q = 4 (for which, MC = $520 - $380 = $140).

(3) At Q = 7, TR = 7 x $140 = $980. If Total variable costs is less than $980, the firm can continue operating in the short run since revenues will cover its variable expenses. But if variable costs are higher than $980, firm should shut down because revenue is insufficient to cover variable costs of operations.