CMBA 727 Strategic Management: Vision Case-Dr. Mansour Lotayif Case 2: Vision, v
ID: 1215848 • Letter: C
Question
CMBA 727 Strategic Management: Vision Case-Dr. Mansour Lotayif Case 2: Vision, values and their influence on business strategy A National Express case study Page 1: Introduction Li If you have travelled by road recently it is highly likely that you will have seen the familiar sight of a National Express coach. As the UK's largest scheduled coach operator, National Express has more than 520 vehicles, covering around 84 million miles to reach nearly 1,000 destinations across England, Scotland and Wales each year. As well as providing regular scheduled coach services, National Express is the official transport provider for Wembley Stadium and in 2014 took around a quarter of all Glastonbury Festival ticket holders to the site. As part of the wider National Express Group, its ALSA brand is also Spain's leading operator of coach and bus services. Every day, students across the US and Canada go to school on the iconic yellow school buses, operating in 36 US states and four Canadian provinces. There are also rail and bus operations in Germany, Morrocco and elsewhere in England and Scotland. Founded in 1974, National Express is a major player in the international market, employing 42,000 people worldwide Customers are central to all of the National Express businesses and they have a shared vision to earn the lifetime loyalty of customers by consistently delivering frequent, high performing public transport services which offer excellent value. This vision is underpinned by five key values based on excellence, safety, customer, people and community. As part of its commitment to benefit the communities it serves, National Express Coach recently launched its Youth Promise duning 2014 which aims to combat the growing challenges facing young people between the ages of 16-26. The company plans to offer a range of projects, travel incentives and community-based schemes designed to benefit young people and enhance their opportunities of success in work, life and education. This case study explores National Express's overall business strategy and shows how its Youth Promise initiative supports the company vision and values.Explanation / Answer
1. National Express is the one of the biggest public transport company in UK. In UK national express have the largest schedule operator. It covers more than 1000 destinations in England. National Express is the major player in International market. It employ more than 42000 employees world wide. National Express is the major mode of transport in UK. National Express recently launches youth promise whose aim is to provide combat to the growing challenges for the youth. The main objective of national express is to provide long term benefits to all the stakeholders. It also provides the convenient mode of transport to British armed forces. National Express is trying there best to fulfill there commitment which they done with their customers. The strategy of national express is changing continuously as per the need of the market but there vision remains the same. National Express is adopting the innovative business strategy to fulfill the need and expectations of their customers.
2. The main attraction in this case is that national Express is looking for new and innovative strategy to combat the challenges of the youth in UK.